There are few jobs as exciting as operating your own food truck. Unfortunately, this comes with it’s own headaches. With the current trend in social media where major platforms are throttling reach and views, it’s important to make sure you have a website in place to market your food truck. That being said, WordPress has become the popular choice of website content management systems (CMS) among food truckers. This article is full of great tips and tricks to help make WordPress as useful as possible.
10 Simple Secrets About WordPress
General WordPress Tips
- Educate yourself. Prior to installing WordPress, find out as much as possible about the program. Plan in advance so that you can be ready for anything. Learn about search engine optimization, how to create effective content, and how to use WordPress to its fullest advantage to ensure you aren’t struggling when you get to work.
- Keep speed in mind. Don’t install more WordPress plugins that you will actually use. Plugins are great, but each one slows your load time a little bit more. They can really slow things down, and that can impact how you rank with search engines. Slower sites don’t rank as high as sites that are performance-optimized.
- Be Unique. Just as your food truck needs to have a unique menu and look, so does your website. Be certain your WordPress design is different from other food truck websites. While copying others saves time, it doesn’t make a great impression on customers if your site looks like every other truck’s. You should have a site that showcases your truck, your menu and your staff and customers.
- Secure your site. Do not something such as “admin” your own username. This will make your site vulnerable to bots that want to attack it. It puts your food truck site’s security at risk. Go through your users page, and delete these types of usernames. Find creative usernames that you and your staff can remember.
- Learn SEO tactics. Make sure to use both alt text and title tags. when uploading an image to a post. These areas allow you to add even more SEO key phrases to the content of your page, plus they allow viewers who have images turned off to know what they’re missing on your site.
- Plan your posts. When you are committed to post content on your food truck blog, make up a schedule. By developing a schedule, you will remain motivated. In fact, you can sit down one day and create posts for the rest of the week, then you can use the schedule feature to have WP upload the posts for you.
- Bust SPAM. Moderate comments and content that add nothing of value to your food truck blog. You want to make your site as user-friendly as possible. Easily clean up any spam on your website with the Akismet plugin.
- Build an email list. Allow your users to access your articles easily by email. This is critical when it comes to sharing too, because those who do not have access to social media at work may still want to send your food truck articles to their friends. This is accomplished by using a WP Email plugin.
- Organize. Make sure that all your media (downloads and images) is in order. You may wish to just put images right into your library, but this can result in chaos. Place images into proper folders. If you’d like to use an image again, you or your site administrators can find it easily.
The Bottom Line
A large number of food truck vendors are using applications like WordPress to publish their blogs. It is great to have a wide audience of people to express your opinions to. By having read the information above, using WordPress to do just that should now be much easier for every food truck owner.