So in an area with no food truck rules to send a food truck to another country to recruit tourists seems a bit hypocritical.

The Florida Keys are trolling Canada –beginning Nov. 24, a branded Florida Keys Key lime pie food truck is set to roll in Toronto and Hamilton with Keys representatives giving away free slices of the Florida Keys’ signature dessert. The truck is to visit different high-traffic locations through Nov. 28.

The public-relations effort is being funded by the Monroe County Tourist Development Council and coordinated by the TDC’s agencies, NewmanPR and Canadian subcontractor LMA Communications.

The timing couldn’t be better. Snow fell in the region Wednesday evening and Thursday morning. Although no snow is currently forecast for next week, temperatures are projected to be chilly — in the 30s and 40s F — as the Keys pie truck makes it rounds.

Find the entire article at <here>