Food Truck Marketing
Build Your Brand With These Food Truck Marketing Strategies
Learn how to take your food truck to the next level by learning strategies from old school tactics to the new world of social media.
Food Truck Marketing Articles
Social Media Isn’t A Chore
When something is new, it's human nature to treat it like a chore. Chores are often time-consuming and not fun. Social media isn't a chore cannot be looked at this way to be successful. While I know on weekend mornings, it really only takes about 10 to [...]
Developing Your Food Truck Unique Selling Proposition
A food truck Unique Selling Proposition (USP) is what differentiates you from all the other food trucks and restaurants in your market. This applies especially to the trucks that look, smell and taste like yours. The USP is the compilation of things that clearly separates you [...]
Getting Good Press For Your Food Truck
Have you received good press for your food truck business? If not, keep reading to find out how you can without breaking the bank. Over time, more and more small business owners have grown skeptical of paid advertising, this has been clearly shown in the food [...]
12 Social Media Update Ideas To Improve Customer Traffic
In a recent email I received from one of our readers (and a fairly new food truck vendor in Orlando), I was asked what a mobile food vendor can do to engage customers and market their food truck business on social media outside of standard [...]
Pinterest Marketing Tips For Your Food Truck
First, if your food truck hasn't made the plunge into the amazing world of Pinterest, I highly recommend you jump in. If your mobile food business is already on Pinterest, and you’re having some issues getting traction, then we have 3 awesome tips designed to get [...]
4 Food Truck Differentiation Tactics That Work
So here’s a little dose of reality for the food truck owners out there. In most cases you are not meeting the expectations of your customers. This may seem a little off because in many situations you actually exceed the needs of your customers. However, [...]
Have You Setup Your Food Truck Social Media Policy?
Developing a food truck social media policy is no longer an option for members of the mobile food industry. The Internet has changed the way individuals, including your employees; communicate with each other and the rest of the world. Social media has been part of [...]
Stop Using The Excuse Of Not Enough Time For Marketing
In my experience the most common excuse for food truck owners not being active on social media is that there is not enough time for marketing. Running a mobile food business usually means working well over 80 hours every week, and that's just taking care [...]
Five Ways To Improve Your Food Truck Instagram Account
You might already have a food truck Instagram account, if you don’t, why? Outside of the over 60 million photos shared daily and it being one of the most popular social media platforms, in the past we've provided reasons why your food truck should have an Instagram [...]
Co-Branding In The Mobile Food Industry
Would Starbucks coffee ice cream add to your food truck’s dessert list? Would Billy Bob’s local barbecue sauce boost the sales of your BBQ menu items? Or, would an Oreo crust make your cheesecake sound more appealing to individuals reading your menu? Co-branding is a [...]