Not only is the momentum of the mobile food industry building in the United States as you can see from this article, mobile street food is growing across the globe. The latest food truck spot? India!!!
MUMBAI, INDIA – Food enthusiasts are in for a new experience while indulging in their favorite street side snacks with Mumbai’s first ‘Food Truck Festival’ serving a range of items like English sandwiches and coconut coolers on wheels.
The two-day food extravaganza began on Friday with nearly 10 trucks offering a rich food experience to everyone who wants to eat authentic street food.
“We need to give Mumbai’s food truck culture the impetus it deserves. Food tourism is touted to be the next big league for India and is rapidly ascending as the newest, most promising value proposition for the hospitality industry country wide. This festival was conceptualized to serve as our mouthpiece to pledge to Mumbai’s law bodies that food trucks are safe, valuable and here to stay,” said Shubham Chaudhuri, President, The Food Truck Association.
“Food trucks are one-stop, four-wheel shops with signature dishes from every corner of the globe. World over, they are now being integrated into major events and festivals as a way to attract young attendees and to increase awareness about different cultures and their cuisines. Our truck is loved by Mumbaikars across age groups and pocket sizes,” said Ashish Sajnani, Director OPA Hospitality, who owns Bombay Food Truck and co-curator of the festival.
Find the entire article at ndtv.com [here]