Know Exactly Where Your Food Truck Profit Comes From

Know Exactly Where Your Food Truck Profit Comes From

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Food truck owners often focus on profitability without much regard for where exactly the profit is coming from.

Slicing and dicing your mobile businesses income statement to understand how income breaks down by menu item can help you make better decisions about how to price products, where to invest resources, and perhaps when to cut costs.

Identify your profit-leading menu items and be sure you’re making the right choices with which items stay on or are removed from your menu.

Find out which items aren’t making you money and why. As a food truck owner you can do this by approximation if your accounting systems aren’t sophisticated enough to cut through the minutia. If your mobile food business has an extensive list of rotating menu items, break them down into categories that will make this type of measurement easier.


Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.