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Reinventing Your Food Truck Brand in 2014

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With 2014 just around the corner, have you ever wondered why people get so worked up about the New Year,? The answer is because the New Year brings new opportunities for everyone. It’s a time when many make resolutions to do better or to turn over new and exciting leaves in their personal and business lives.

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As some food trucks have struggled to build strong, powerful, and consistent brands, why not make 2014 ‘the year of your food truck brand? To help you start the New Year with a bang, here are 10 creative ways to reinvent your food truck in 2014 (if it needs it).

Rebrand

While this may not take the cake as the most creative option, definitely the most drastic brand-driven move in the new year is to literally start anew with your brand. Take note, the easy way out is to take a blank piece of paper and start making stuff up. Pull your team together and start answering — more clearly and concisely than ever before — what has to make up your food truck’s brand.

Refocus your team

Far too often the focus of branding efforts becomes external rather than internal. Don’t forget about your team members. Do they know how to talk about your brand? What words are important? Have they ever been given a brand brief? Why not change that in the New Year?

Customer survey

Switching gears from internal to external, how often do you ask your customers what they think about your brand? Tools like SurveyMonkey have taken the cost barriers out of market research for even the smallest businesses. There’s literally no reason not to do it.

Use a new social platform

Find a new megaphone to get the word out about your food truck. Why wouldn’t your mobile food business launch an Instagram account? Even if you aren’t a professional photographer, their easy-to-apply effects can make your dishes into works of art.

Steal something from the big boys

The Internet has broken down many cost barriers from quick and easy printing to online video. If you see an idea you like by a successful food truck or restaurant, keep an open mind and ask yourself why something similar wouldn’t work for you.

Create and share valuable content

You’ve heard it before but the social web has made all of us potential publishers. What are type of cuisine are you producing? Chances are your brand is really great at something — you may even be an expert. What are you publishing online to tell the world? Are you creating how-to videos? Are your writing an eBook? For your food truck brand’s sake, you should be.

Take a deeper dive into your web analytics

By now even the least technically savvy mobile food vendors like the idea of all of the stuff they can measure online but how much of that are you actually doing anything with? Why not pull your web analytics from the last year and come up with three actionable changes you can implement as a result of this intel to better your brand.

Find your voice

Have you ever noticed that the best brands have a distinct voice? Do you have a voice? Chances are your brand has an attitude. Work on finding it in the New Year.

Do something unexpected

I was going to say, “do something fun” or “do something crazy” but to the last point about finding your voice, not every food truck brand is particularly fun or crazy. But you can be unexpected. Find something outrageous to blow your customers away, like an unexpected event.

Branding isn’t always a big thing

Sometimes it’s simply a state of mind. Boiling down your food truck’s ethos into a direction that can inform everything from new promotions to how your service window members talk about your brand is critical. Remember, everyone on your team is a potential brand builder.

What’s your resolution for the food truck brand New Year? Is this the year your food truck grows even bigger? Do you have a new social media initiative planned? Or is this simply a time to get back to basics with some delivering a consistent message?

Whatever your food truck resolutions may be, best of luck in 2014!

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