You Don’t Have To Be Remarkable To Be Memorable
Is your food truck brand looking bland? If so, it’s time to spice things up. Here are three tips that you can use to create an unforgettable impression of your food truck business and brand name.
But before I get to the list, let’s clear up some confusion about branding…Stop Trying to Be Remarkable
A food truck brand has few functions that it must accomplish:
- Conveying what your mobile food business is about, in other words, what kinds of products does your menu offer?
- Conveying the qualities and characteristics that make your offer valuable
- Establishing your food truck as a credible source for what you are serving
- Making your brand recognizable and memorable in some way to your target market
That’s it. It doesn’t matter what’s going on in social media, the Internet, mobile technologies, etc, etc. These marketing functions will never change.
Yet, some mobile food business vendors struggle with their brand. They tend to either trip over their own self-doubt, or they are out of touch with the things that their target market finds important and interesting.
Realize that having a successful brand doesn’t necessarily mean you have to be radically different. It doesn’t mean you have to change yourself, either. And, I know some of you will ask; “aren’t we supposed to be Remarkable?”
The truth is, you really DON’T.
Today, if you want your food truck to succeed, then you better be memorable. The people who matter have to remember you when they are hungry.
There is a slight difference between being memorable as opposed to merely standing out. You need to actively touch your customers in some way, to make an impression where it counts, to build relationships, and relate to your customers as real people, with real needs and wants.
3 Questions To Ask To Build To A Memorable Food Truck Brand
Here are three different techniques that any food truck owner can use to strengthen the weakest, most boring brand. Pick one or two of the following options to focus on and look for ways to emphasize and highlight these qualities wherever you can. Where possible, you may even want to test your target market’s response along the way, to see if you are truly conveying what you want to.
1. Is there a service or a set of skills that you provide that competitors don’t? Are there things that you know are valuable to your customers, but your competition doesn’t provide? Do you offer a free meal after 10 purchases? Do you take the time to explain the process you go through to prepare your menu items? Do you come with a particular expertise or skill set that few of your competitors can match?
2. Can you bring in your personal experiences? What interesting things have you done or learned about? Perhaps you worked in a Michelin rated restaurant, lived in the country in which your cuisine originates, or heck, worked on Wall Street.
3. Do you have an exceptional personality? This is about who you are, what you stand for, and how you act. In other words, what makes you, you? What are your values? Though you may have a hard time marketing your food truck based on values and personality alone, you can make sure that these qualities run throughout the items you serve.
In short, building a memorable food truck brand successfully may not be an exact science, but it get’s pretty close. Once you understand the goals you are trying achieve, your food truck won’t be so easily forgettable.