Food Truck Tiff Highlights Challenge to Growing Industry
MIDTOWN EAST — A Twitter spat between Schnitzel & Things and Cupcake Crew NYC reflected the premium on space for food trucks. The owners of two popular food trucks exchanged barbs on Twitter Friday over a piece of premium real estate in Midtown East.
“Just found out @cupcakecrewnyc in our spot on 52nd & lex. Tried 2 ask them to leave and the guy is threatening us,” a post on the Twitter feed for Schnitzel & Things, winner of a 2009 Vendy Award, alleged about 10:30 a.m.
The Twitter account for Cupcake Crew NYC quickly bit back, reversing the allegation of unvendor-like behavior.
“@schnitznthings excuse us…you sent some guy to our truck banging on the truck and then handed us a phone with you screaming and cursing!” the post claimed.
By 11 a.m., the spat had been resolved with the owners — Oleg Voss of Schnitzel & Things and ”Frankie Cupcakes” of Cupcake Crew NYC — agreeing to share the corner, at the intersection of Lexington Avenue and East 52nd Street, and even negotiating the terms of a cross-promotional deal.
But the tiff served to highlight what the men described as a frequent problem for food truck vendors.
With hundreds of regulations governing where vendors can park and with an increasing number of gourmet food trucks hitting the streets, finding a quality spot to call your own can be a challenge, they said.
“It’s everyday,” Cupcakes, a former personal chef, complained. “Everybody’s trying to put a name on a parking spot.”
Voss did suggest some dominion over the space, insisting, “The truck community knows we’re here every Friday.”
Cupcakes conceded that he had never parked there before.
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