Beware of Strengths that Can also be Weaknesses
Many of the qualities responsible for getting successful food truck owners to where we are today can also hold them back. Pay attention and watch out for these double-edged traits:
- Persistence. Willingness to persevere despite obstacles has created many great innovations and is often the foundation for successful food truck start-ups. However, persistence can easily turn to stubbornness. Stick with your ideas when you know you are right as long as you have supporting evidence. Be willing to abandon your position when signs show you need help or redirection.
- Control. Early phases of mobile business growth require the truck owner to be involved in all its operations. But as your food truck empire grows, that maniacal attention to detail can be counterproductive. Recognize the importance of delegation and let go when it’s time.
- Loyalty. Close ties inevitably form when people work together day in and out, and loyal relationships can yield great results. However, you need to know when loyalty is clouding your judgment in assessing capabilities and skill gaps.