Staying Competitive In The Mobile Food Industry

Staying Competitive In The Mobile Food Industry

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food truck tip of the day

tip of the dayRunning a food truck has its challenges; dealing with the competition is one of the biggest ones.

Diners don’t have to step up to your mobile food business – they could always go to another food truck or head into a local restaurant.

You need to remain mindful of this and do all you can to remain competitive.

Here are some points to bear in mind:

  • Play up your strengths and make them matter to your customers.
  • Analyse your competition (mobile and brick and mortar), determine their deficiencies and exploit them.
  • Close the gaps on your own deficiencies.
  • Continually create new points of difference.
  • Know your market, how your points of difference matter to them, and how to reach them.

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