How Business Can Use The Mobile Food Industry To Advertise

As more entrepreneurs, inside and out of the mobile food industry, are opening the doors for their new businesses, they are looking to maximize their profiles and profits. Businesses traditionally use advertising through print and other forms of media as their avenue to inform prospective customers that they are opening.

open signAdvertising in the local newspapers, or on a local television station can run hundreds if not thousands of dollars per campaign depending on the size of their market. In an attempt to match the spread of the internet, some companies have even started conducting Google ADWords or Facebook Ad campaigns to try and reach as many people as possible.

Unfortunately, these companies are finding that just as the old forms of advertising can hit a fledgling businesses bottom line, so can these new forms of advertising on the Internet and in some cases with a smaller ROI.

Tap Into The Mobile Food Industry To Advertise Your New Business

With advanced social media techniques on the rise in addition to the ever growing mobile food industry, there may be a new form of advertising that is starting to avail itself to new business owners, and the only cost involved is that of their time. Whether you own a new clothing shop, art gallery or even a new auto dealer, there is no reason for you to pass up this up type of opportunity.

The key to this new advertising strategy is having enough room for the trucks to park and open without interfering with your customer’s ability to find parking. As long as you own enough parking or have enough legal street parking near your new place of business, creating a food truck event as means to advertise your business may soon be the most cost effective way to advertise the opening of a business.

food truck eventMobile Food Trucks are opening up in almost every major metropolitan area in the country. With this trend come hundreds to upwards of tens of thousands of loyal social media (Twitter) followers in your area. To inform their followers where they will be parked throughout the day, they spend much of their time tweeting and posting their where-abouts across the internet.

Why not let these tweets or posts include your businesses parking lot? If given enough time, a group of food trucks can virally spread the word to their followers who will intern assist in getting the word out about the event.

In the matter of a week or two, your opening event could be seen by nearly all of the people in your area who have a Twitter or Facebook account without you spending a cent.

Finding Food Trucks To Partner With

Finding these trucks can be as simple as conducting a search engine search. Check in your area for local food trucks and then contacting them about your proposal. As most of these trucks serve only during lunch and dinner, you can have them assemble in your lot to entice their followers to visit your new shop at these times.

In addition to their mere presence in your lot, another way to bring a larger crowd into your store would be to hand out coupons (deals determined by you and the truck owners) so that if something is purchased from you, the customer would receive a discount from the items they purchase from the trucks.

Reversing this route would be for each of the trucks on your lot to hand out coupons for a savings on a purchase from your business. Either way, it is a win-win for everyone. The trucks will invite new customers. The customers will be introduced to your new business as well as have the chance to sample one or more of the food trucks at your event. And best of all, you will have a whole group of people walking through your place of business who may not have noticed your store until a much later date.

The Bottom Line

The primary focus of this article is centered around new businesses. But existing businesses can use this new form of advertising to help inform existing and prospective customers about a new clothing line, or even a branding change. We hope this article will help those of you who are looking to expand your business, new or old.

We feel that in conjunction with these mobile gourmet restaurants, you will be able to create a new model of advertising that not only expands your reach inexpensively, but also assists the growth of the food truck industry.

Do you have any additional suggestions for business owners looking to advertising with the mobile food industry? Share your thoughts in the comment section or social media. Facebook | Twitter

2017-04-28T10:04:45+00:00 By |Business, Features|

About the Author:

Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.

One Comment

  1. Tom Samodolski Dec 6, 2011 at 9:55 am

    I started advertising on my coffee truck in Long Island, NY about 8 years ago then created an advertising network using mobile food vehicles in my area. We had many local advertisers, then we started getting larger corporations. My biggest mistake was showing a few of the media companies where the commissaries were located because they started cutting me out and going directly to truck owners with cash or checks. Its almost like coffee truck owners in my area ruined everything for themselves because now they accept about half the monthly payment that i was able to negotiate for them. Our exposure and value is much higher when we form a network. Individual trucks will be low balled by advertisers. Food trucks should join a network and set some standards so media gurus can’t underpay us for our valuable space. I have years experience dealing with this form of marketing, so if any mobile food vendors need help with representation or negotiating a proper rate for advertising please contact me at or

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