More entrepreneurs, inside and out of the mobile food industry, are opening the doors for their new businesses. All of them are looking to maximize their profiles and profits. Businesses traditionally use advertising through print and other forms of media as their avenue to inform prospective customers that they are opening.
Advertising in the local newspapers, or on a local television station can run hundreds if not thousands of dollars per campaign depending on the size of their market. In an attempt to match the spread of the internet, some companies have even started conducting Google or Facebook ad campaigns to try and reach as many people as possible.
These companies are finding that these forms of advertising can be a hit a fledgling businesses bottom line. In some cases with a smaller ROI.
Tap Into The Mobile Food Industry To Advertise Your New Business
Advanced social media techniques are on the rise almost as quick as the mobile food industry. Because of this, here is a new form of advertising that is starting to avail itself to new business owners. The best part is that the only cost involved is that of their time. Whether you own a new clothing shop, art gallery or even a new auto dealer, there is no reason for you to pass up this up type of opportunity.
The key to this new advertising strategy is having enough room for the trucks. They need to park and open without interfering with your customer’s ability to find parking. As long as you own enough parking or have enough legal street parking near your new place of business, creating a food truck event as means to advertise your business may soon be the most cost effective way to advertise the opening of a business.
Mobile food trucks are opening up in almost every major metropolitan area in the country. With this trend come hundreds to upwards of tens of thousands of loyal social media followers in your area. To inform their followers where they will be parked throughout the day, vendors spend much of their time tweeting and posting their whereabouts across the internet.
Why not let these tweets or posts include your businesses parking lot? If given enough time, a group of food trucks can virally spread the word to their followers. They will assist in getting the word out about your event.
In the matter of a week or two, your opening event could be seen by nearly all of the people in your area. At least to those who have a Twitter or Facebook account without you spending a cent.
Finding Food Trucks To Partner With
Finding these trucks can be as simple as conducting a search engine search. Check in your area for local food trucks and then contacting them about your proposal. As most of these trucks serve only during lunch and dinner, you can have them assemble in your lot to entice their followers to visit your new shop at these times.
In addition to their mere presence in your lot, another way to bring a larger crowd into your store would be to hand out coupons. These deals are determined by you and the truck owners. They typically provide that if something is purchased from you, the customer would receive a discount from the trucks.
Reversing this route would be for each of the trucks on your lot to hand out coupons. These coupons would offer a savings on a purchase from your business. Either way, it is a win-win for everyone. The trucks will invite new customers. The customers will be introduced to your new business as well as have the chance to sample from the food trucks at your event. And best of all, you will have a whole group of people walking through your place of business who may not have noticed your store until a much later date.
RELATED: Co-Branding In The Food Truck Industry
The Bottom Line
The primary focus of this article is centered around new businesses. But existing businesses can use this new form of advertising as well. They can inform existing and prospective customers about a new clothing line, or even a branding change. We hope this article will help those of you who are looking to expand your business, new or old.
We feel that in conjunction with food trucks, you will be able to create a new model of advertising. Not only will it expand your reach inexpensively, but it will also assist the growth of the food truck industry.
Do you have any additional suggestions for business owners looking to advertising with the mobile food industry? Share your thoughts on social media. Facebook | Twitter