If you believe your food truck will succeed, it will. Right? Not quite, unfortunately there is one small problem in this type of thinking: it is utterly false. Optimism is great, but as a food truck owner, you need to learn how to be an realistic optimist.

Research has shown that optimism and the confidence it brings will help you reach your personal and business goals, however that is no guarantee. In fact, if you believe that success will come easily to you, you are more likely to be disappointed. This is because you’ll fail to put in the necessary work needed for a successful food truck business. Believing that the road to success will be rocky leads to greater success because it forces you to take action.

Why It’s Important To Be A Realistic Optimist

Realistic optimists believe they will succeed, but also believe they have to make success happen. They understand that success happens through things like effort, careful planning, persistence, and choosing the right business strategies. Realistic optimists combine the positive outlook of optimists with the clear-eyed perspective of pessimists.

You need to think positively but also be realistic about what achievement entails. Knowing that success is hard to reach will force you to put in the necessary effort. Don’t spend too much time visualizing the end result. Instead, envision the steps you will take to get there.

Realistic optimism is an important trait for a food truck owner. It is critical that your team knows that you have their back. Setting lofty goals and having the ability to inspire your food truck staff members to accomplish monumental successes is something that sets the best vendors from the rest. Having the ability to step back and deal with reality during your climb in the food truck industry is even more rare.

Cultivate yourself as a realistic optimist by combining a positive attitude with an honest assessment of the challenges that await you as a food truck owner. Don’t visualize success; visualize the steps you will take in order to make the success of your food truck happen.

Have you always been a realistic optimist? If you haven’t tell us how you got there. Share your thoughts in the comment section below or on social media. Facebook | Twitter