Mobile food businesses that are too inwardly focused often miss important happenings and opportunities in the market. Use these three ways to get your food truck to look outward for customer insights, competitor moves, and market changes:

  • Listen to customer-facing employees. Your service staff are your ear to the pavement. Value them, ask them what they hear from customers, and if necessary, train them to listen for the right information.
  • Get people out front.  Ask your manager(s) to work in the service window. People calling the shots should meet customers face to face.
  • Share data, good and bad. Some food truck owners protect their employees from troublesome market or customer data. While well-intentioned, this hinders your staff’s responsiveness. If there is bad news, deliver it with a well-articulated action plan.