Food truck vendors should always devote time and effort to get involved in your community. Whether you’re in a large city or a small rural town, always remember that doing good business is not just about selling your food products, it’s interacting with potential customers.
Playing a role in your community can really help sell your brand. People are naturally hesitant about new businesses settling in their community. Many may even feel threatened by the mobile food industry.
5 Ways For Food Trucks To Get Involved In Your Community
Volunteer Your Time
There are TONS of ways you can volunteer your time. Just think about what’s important to you and your food truck’s mission, reach out to an organization that mirrors yours, and ask!
Donate Your Resources
If you don’t have time to volunteer, then donate. A simple donation idea for food trucks would be to donate food to your city’s food bank. Please note that there’s nothing wrong with donating money, either, but actual products may get you more involved in the community.
Buy from local food producers or other vendors. Skip the Big Box grocery stores and shop with locally owned grocers or at farmer markets.
Support Your Local Sports Teams
You might not even be aware of how many sports teams are in your area. Does your town have a Little League? Think about high school and college sports teams: can you go support them?
Organize Your Own Event
OK, so maybe you don’t feel qualified (or have enough time) to organize something as involved as a food truck event, but that doesn’t mean you can’t team up with a few fellow vendors and organize a fun event.
By sponsoring local events or participating in local street fairs and parades, you demonstrate your effort to be ‘one of them’. From there, you open up a world of opportunities for people to feel comfortable around you and want to do business with your food truck.
The Bottom Line
Get involved in your community with your food truck to build relationships and boost visibility and brand awareness. Whether it’s by sponsoring or taking part in community programs, or by enabling employee volunteerism. Vendors that encourage involvement in the community stand out among their peers and see multiple benefits as a result.