When you’re particularly good at something, it’s easy to rely on that strength to get you through most situations. This idea should be considered by food truck owners to give them an advantage over their competition or merely provide a better product for their customers.

For example, if your forehand is your stronger tennis stroke, you’ll position yourself to use it much more often. As a food truck owner, you may superior recipes, but are weak in executing or marketing them.

Turning your weaknesses into strengths will give you a competitive edge and make you a more effective mobile food business owner. To achieve this, focus more energy on improving your weak points. Think about your last food critic review or ask other food truck owners in your area what one capability you really need to succeed in today’s mobile food industry. There’s no better way to impress than to reveal a killer backhand when everyone’s expecting your forehand.