As the mobile food industry continues to grow National brands are using it to attract rabid food truck fans to their products. During the Oscars on Sunday, Bud Light jumped in with both feet to try to make this cross over.
Anheuser-Busch’s Bud Light brand brought back actor-comedians Amy Schumer and Seth Rogen for a TV spot that broke Feb. 28 during the 88th Annual Academy Awards broadcast on ABC.
The duo, who appeared in another Bud Light spot during the Super Bowl, were joined by Michael Peña in the 30-second spot, called “Food Truck” (see the entire ad below).
Similar to the first Bud Light Party spot that aired during the Super Bowl and “Security,” “Food Truck” touches upon inclusivity by highlighting all the delicious diversity you find at food trucks. #BudLightParty members Seth, Amy and Michael visit a food truck park and point out how the food selection mirrors the makeup of our nation – from a Korean taco of togetherness to a gumbo of coexistence.
Bud Light’s premise is that it is America’s most inclusive beer, bringing people together from all walks of life — in celebration of America being a melting pot of people, cultures and backgrounds from all over the world.
The brand aims to bring people together, or fun over a beer, says Alexander Lambrecht, vice president, Bud Light.