NEW YORK, NY – Any online millennial dater knows their way around a catfish. They’re those people who create fake profiles on dating and social apps, usually swapping out their photo with someone more attractive.
As a way to poke fun at the absurdities of online dating, dating app Bumble and Austin, Texas-based creative company Preacher parked a branded food truck called “The Great Catch” at three busy intersections in New York last week, offering free catfish dishes that were created by Top Chef talent Sam Talbot. The fun stunt promoted the app’s photo verification tool that uses facial recognition to eliminate catfishing. Users can submit a selfie of themselves and then the technology determines if the photo matches the profile photo.
Bumble’s food truck served catfish tacos, sliders, squash salads and Arnold Palmers but in order to eat, passerbys were asked to download the Bumble app and show their smartphone to a few staffers.
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