CHICAGO, IL – Starfruit Cafe, a subsidiary of Chicago-based Lifeway Foods, Inc., is sending their Kefir serving food truck to Los Angeles, the Mecca of the mobile food industry, to avoid the cold Chicago winter. The move will to allow the truck to continue serving their cold Kefir during months in which many Chicagoans avoid purchasing this or similar products.
The truck which opened for business in the streets of Chicago this summer is closing it’s service window in the windy city on November 4th. The truck will be shipped across the country and will open back up in the Greater Los Angeles area as soon as permitting will allow. The truck will be accompanied by Sarah Lieb who will manage the truck during it’s LA operation. The Chicago truck manager Duro Ogundipe will stay in Chicago and will manage the Starfruit Cafe in Lincoln Park.
The Starfruit truck, which is adorned with bright images of fresh fruit and the famous frozen kefir swirl. The traveling treats, will include a rotating flavor menu with mango, pomegranate, peach, cherry, chocolate truffle and birthday cake. This product contains 22 calories and zero grams of fat per ounce.
Kefir (pronounced “kee-fur”) sold from the truck is the frozen version of Lifeway’s bubbly drink that was discovered by accident when shepherds realized fresh milk carried in leather pouches occasionally fermented into a deliciously effervescent beverage. Named for the Turkish word for “good feeling.”What differentiates kefir from yogurt is that instead of two or three probiotics, kefir contains 10 live and active probiotic cultures. These healthy bacteria are what makes their frozen treats so much more than just great tasting – the probiotics make Starfruit healthy for your body too.
Lifeway Foods, Inc. President and CEO, Julie Smolyansky says, “We wanted to take advantage of the mobile food truck trend since it allows us to deliver our unique Starfruit product on the go.”
ABOUT STARFRUIT CAFE: Launched in 2008, Starfruit Cafe is an arm of Lifeway Foods, Inc. (LWAY) – America’s leading supplier of the cultured dairy products known as kefir and organic kefir. Made with delicious probiotic-filled Lifeway Kefir, Starfruit Cafe’s frozen treats, custom parfaits and low-fat smoothies aid digestion, support immunity, promote weight loss, and help fight lactose intolerance. Frozen treat enthusiasts are free to create their own delicious frozen kefir masterpiece with plenty of healthy toppings from which to choose. More about cost saving strategies on https://www.myboomernation.com/.
Starfruit Cafe retail stores are located at 1745 W. Division in Wicker Park; 2142 N. Halsted in Lincoln Park; Block 37, Pedway Level, 108 N. State in Chicago’s Loop; and in the Merchandise Mart at 222 Merchandise Mart Plaza. Starfruit frozen kefir is also served in the main concourse concession at Wrigley Field and in the Carousel ice cream shop at Ravinia.
For more information, contact [email protected], or join the Starfruit conversation at twitter.com/starfruitcafe or facebook.com/starfruitcafe.