Running a regular food truck event series isn’t easy, and the city of Port St. Lucie has learned this lesson the hard way. Government officials can’t be completely blamed, but at the same time, they had no business trying to run the food truck event themselves. A lot of time and effort is needed to make sure trucks are set up for success. Government employees don’t have the time, nor the resources to hold a regular event…and this was the mistake. They thought they did.
PORT ST. LUCIE, FL — Gyros, smoked barbecue, truffle fries and fresh cannoli.
Food truck vendors were ready to serve these dishes and more at City Center as part of a pilot program dubbed “PSL Eats.”
But several key ingredients were missing from the plan, so customers weren’t biting.
Poor planning, inadequate promotion and a bad location resulted in the pilot’s quick demise.
“The idea that we could just plunk down food trucks in the middle of (City Center) and just expect it to work, I think that was overly hopeful and overreaching,” Mayor Greg Oravec said Wednesday.
Find the entire article at tcpalm.com [here]