WASHINGTON DC – If you’ve strolled through any of the D.C. area’s farmers markets over the past few months, you might have gone home with fresh peaches, ripe tomatoes, crisp apples or a new apartment.
That’s because since April, a bright blue truck called Dwell Direct has been rolling up to local farmers markets, festivals and street corners.
The JBG Companies, the real-estate developer behind the truck, call their creation a “mobile real-estate experience.”
From a distance, it looks like a food truck, but there’s no food.
Inside, where a kitchen might be, there’s a swanky interior replete with a 60-inch touch screen that shows off JBG-owned apartment buildings — and some JBG condos — nearby. If your feet are tired from wandering through the market or festival, you can sit on a couch-bench hybrid and grab one of the available iPads to scroll through details about each community. JBG staffers are on hand to answer questions about the buildings, give you free Dwell Direct sunglasses or put you in touch with a leasing agent.
The idea, says Tiffany Butcher, JBG’s head of residential asset management, is to take a food-truck concept and apply it to the apartment market to create “a mobile one-stop shop for apartment hunting.”
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