TORONTO, CANADA – Microsoft Advertising has hopped onto the food truck bandwagon by launching its latest B2B campaign with free breakfasts and lunches for media and advertising agencies around Toronto.

With the tagline “Stories on Wheels,” the repositioning is letting agencies know how Microsoft Advertising allows companies to share their brand messaging, Andrew Assad, content and propositions marketing manager (a.k.a. chief story teller), tells MiC.

The food truck, which is making stops around Toronto for the rest of the week, is also pitting agencies against each other with a Digital IQ contest. Video will also be shot at various stops and shown in Microsoft Advertising’s rich media online ad units which are launching in October.

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