MUMBAI, INDIA – It’s 7pm on a Thursday in Dahisar, and a truck rolls up to the side of the road. The exterior is remarkable, even by Indian truck standards — decorated with stencils of burgers, sodas and pizzas. The side of the truck has a doodle declaring ‘Food is my best friend’. A crowd has assembled in anticipation. In one waiting car is Mona Solanki, a 47-year-old housewife. “This is the third time we are coming to the truck,” she says, gesturing to her husband and son. “We saw it when out for an evening drive and had to stop, because we hadn’t seen anything like it before.”
The side of the truck opens up to reveal three young men wearing aprons — the FoGo food truck is open for business. For the next four hours, they serve piping hot sausage pav (Rs 49), kheema pav (Rs 49) and Nutella-banana pav (Rs 39) to customers.
FoGo is one of the half-a-dozen new food trucks that have opened in the city over the past six months. While Bangalore and Delhi have had food trucks for a couple of years, Mumbai had issues because of space and an absence of norms. Now, young entrepreneurs are bypassing the city’s sky-high rents, and passing up the restaurant business for food on wheels. FoGo opened three months ago, and averages a hundred customers a day, says owner Neeraj Kambli, 27, a hotel and hospitality management graduate. “A food truck can offer variety you won’t find in any other street stalls. Also, we can drive to where the most people are,” he says.
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