The food truck industry started as a way for chefs to bring their creative cuisine concepts to the people. Recently, national brands have tapped into the industry to help extend their brand for promotional reasons. Giant Eagle is the latest to join in on the fun.
PITTSBURGH, PA – Giant Eagle’s freshly branded food truck is taking flight Wednesday when it hits the road to serve its signature fried chicken in Pittsburgh and Western Pennsylvania.
The kickoff coincides with National Fried Chicken Day, and the new Giant Eagle Fried Chicken Express will feature a broad menu of chicken-centric items, including Firecracker Chicken Sandwich, an eight-piece bucket of juicy fried chicken as well as individual meals, fajitas, salads, wraps, chili, and side dishes such as the Market District macaroni and potato salad. The food prices at the truck will be comparable to the ones in the stores, said Giant Eagle spokesperson Dick Roberts.
Giant Eagle wanted to take its popular fried chicken, which is prepared at the Market District store at Village Square Mall in Bethel Park, to communities, festivals, sporting and outdoor events, Mr. Roberts said. But what distinguishes Giant Eagle Fried Chicken Express in the soaring mobile food market is that the “food truck is solely focused on fried chicken,” Mr. Roberts added.
The famed fried chicken was born from an old Maryland family recipe that was tweaked and perfected to have a golden crunch and toothsome juiciness.
Giant Eagle family is no stranger to the food truck movement as the Market District Foodie Truck has been cruising the streets of Columbus, Ohio, since 2012, but it is the first grocery store in the Pittsburgh area to jump on the food truck bandwagon.