HENDERSONVILLE, NC – The explosive phenomenon that is the food truck scene might be relatively new, but the trend for mobile cuisine continues to grow across the U.S. and in Western North Carolina.

“It’s an explosion,” said Lew Holloway, downtown economic development director for the city of Hendersonville, adding that city planning staff anticipates that local entrepreneurs will eventually jump on the chuck wagon.

Despite their popularity, there are no food truck businesses based in Henderson County, though many make regular forays here from Asheville and Brevard.

Currently, a city ordinance forbids food trucks to park on the street and sell food except during special events, and while that could change, most mobile kitchens simply rely on the synergy of breweries and events.

Many days, there’s a food truck parked onsite at Southern Appalachian Brewery (SAB), and the trucks make appearances for special events like Rhythm & Brews. Fans often seek out where favorite trucks will be on social media and event listings.

“We don’t want to compete with restaurants but at the same time we want to offer food onsite, especially for young families,” Holloway said of Rhythm & Brews. “We’re always trying to be responsive to people’s requests for food.”

Holloway believes there is a balance to be made, especially during special events like Rhythm & Brews, where the convenience of food vendors on site is expected.

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