MADISON, CT – It’s not whether they sell cupcakes or tacos. The ongoing food truck stew in Madison boils down to location, location, location, say opponents.

But, one taco purveyor says he is being singled out.

Protestors came out on a recent cold, wet Sunday afternoon with placards objecting to the location of trucks. They want the trucks moved from their School Street location, which they say spoils a designated scenic road, to a spot in the downtown commercial district.

However, that’s not the real beef, claims one food truck owner. Taqueria Cinco Owner and Madison resident Nicolas Carvente claims there is another motive that is at the root of some of the complaints and pointed to a negative social media post that he called “bullying” and evidence of “racism.”

On a recent Friday afternoon, Sugar Cupcakes, Taco Pacifico and Taqueria Cinco queued up in their usual spots serving up their specialties for eager patrons. At the same time Carvente received a nasty Facebook message denigrating his food truck, his food and his reputation.

“Your trucks look ghetto and you don’t care or have enough sense to know that a multi-colored bus with tacky flags and a generator hanging off running may not fit in a old new england town, but whats worse is that Mexican food sucks. The ingredients used are usually subpar and the spices are overdone and not complimentary,” said the post.

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