Of course there is interest in a Sonoma County food truck venue. Over the last couple of years these venues are spreading nearly as fast as the food truck industry has spread since 2008.
SONOMA COUNTY, CA – While the food truck revolution has swept through much of the nation, it has been more of an afterthought in Sonoma County.
But a mostly vacant lot in downtown Petaluma may soon dramatically change things.
That’s where Charles Hildreth is building The Block Petaluma, a 23,000-square-foot area that will house up to eight gourmet food trucks a day, a beer garden, backyard seating and games as well as parking for 36 cars and a bike rack. The design, which features shipping containers refurbished as restrooms, would easily be at home in San Francisco’s trendy SoMa District.
Hildreth said he feels there is a pent-up customer demand for his project, especially as the food truck culture has flourished nationwide in cities that take a lighter approach to regulating the roving food businesses. Those include Portland, Ore., Austin, Texas, and San Francisco.
How much demand? When Hildreth bought a promoted ad on Facebook touting The Block, he picked up 1,600 likes in less than 48 hours.
“The response has been pretty incredible,” said Hildreth, a 28-year-old who formerly worked as an emergency medical technician.