ROCHESTER, NY – Food trucks have enjoyed an increasing popularity in Rochester over the past year. Brick-N-Motor, a 7-month-old truck offering a rotating menu of gourmet foods, is at the forefront of the latest movement to bring those trucks into the suburbs legally.

brick n motor

Paul Vroman, Brick-N-Motor’s co-owner, appeared before the Henrietta Town Board with his business partner, Nathan Hurtt, on April 17 to request the special permit that would allow the truck to operate within the town. In a move that came as a surprise to the vendors, the board postponed its decision until its May 1 meeting.

“We’re excited that they didn’t say no,” Vroman said. “We’re not doing this to become known as those guys who opened up Henrietta or to give Henrietta a hard time, we’re doing this because we want to make a living. I think Henrietta is willing to work with us.”


Food trucks, while popular for years in other parts of the country, are relatively new to the Rochester area, and the laws concerning their operation in Monroe County are vague.

“The biggest hurdle right now is coming together and agreeing collectively on what’s good business, what’s legal, and what’s fair, not just for us, but for future and current property owners in the towns and cities,” Vroman said.

Brick-N-Motor opened in October and operated out of the Eagle’s Landing Business Park in Henrietta during select hours for six months. Vroman said he made sure he had permission from the property owner and met all necessary health and insurance requirements before selling food there.

“We thought we were OK,” Vroman said. “We were misinformed.”

ind the entire article by James Battaglia at <here>