HOBOKEN, NJ – The Cinnamon Snail is the country’s first organic vegan food truck, started by chef Adam Sobel on Valentines Day 2010. Since the trucks opening, it has been serving Hoboken, Jersey City, Newark and Red Bank NJ. It has taken aost 2 years, but now the truck is licensed to operate in NYC.  Chef Sobel plans to serve manhattan and Brooklyn 4-5 days a week, as well as remaining loyal to his fans in New Jersey a couple days a week too. Service to NY will start in the 2nd or 3rd week of November 2011.

Updates, specials, featured pastry items, and schedule can be found by follow the truck on twitter @veganlunchtruck or on www.facebook.com/theCinnamonSnail

In 2010 the cinnamon snail was

-voted as one of the 10 best food trucks in America by yahoo.com

-a finalist in the 2010 Vendy awards (the oscars of street food)

-featured on the Cooking Chanel

-featured in the New York Times, & Time Out New York


In 2011 the cinnamon snail was

-the winner of the 2011 Vendy makers mark award for their vanilla bourbon crem brûlée donuts

-named #1 vegetarian street food in America by PETA

-featured in Vegnews, &Vegetarian times


The cinnamon snail is planning to experiment with serving different NYC neighborhoods throughout the week.  The initial places you will find the truck are: flat iron district, lower east side, Williamsburg, & Green Point.  Some locations will be for brunch and lunch, and other locations will be dinner and late night locations.

If you want to suggest a neighborhood or location, please contact the snail team at [email protected]

The cinnamon snail features a menu of  breakfast items, gourmet sandwiches, raw food, and fresh vegan donuts and pastries. The award winning donuts are made daily, and like the rest of the menu Are made with 100% organic ingredients.  Even the oil used for frying the donuts is certified organic. The breakfast and sandwich menu change seasonally and rely on locally Sourced ingredients on flakey, perfect French baguettes and organic Spelt bread.

A couple of the most popular breakfast items on the truck are:

  • fresh fig pancakes with chamomile blood orange syrup and pine nut butter
  • chipotle seitan breakfast burritos (smoked chili grilled seitan with fresh jalapeños, marinated kale, scrambled tofu, and chipotle aioli)

A couple of the most popular luck items are:

  • Lemongrass five spice seitan with curried cashews, wasabi mayonnaise, arugula, and Szechuan chili sauce on a grilled baguette.
  • Provencal white wine grilled tofu, with white truffles cashew cheese, kalamata olive tapenade, arugula onion and fried sage leaves on a grilled baguette.