CHICAGO, IL – United Airlines is about to test the theory that the best way to lure potential passengers is through their hungry stomachs.

Starting this week, United Airlines-branded food trucks will be roaming New York City and San Francisco.

These food trucks will be on the streets for the next three weeks dishing out free food indigenous to several of the new international destinations United has begun flying to from SFO and EWR, the airline’s largest trans-Pacific and trans-Atlantic hubs respectively.

No one will be required to purchase a ticket on United to sample the food, but, of course, United hopes that the menu items will whet the public’s appetite to visit the destinations the food trucks are promoting.

This week in N.Y.C. the United food truck will be decked out to promote United’s nonstop route from Newark Liberty International Airport to Tel Aviv, Israel on the carrier’s newest addition to its mainline fleet, the Boeing 777-300ER outfitted with the new Polaris international business class. The food on offer at the truck will be rugelach and black & white cookies.

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