LOS ANGELES, CA – Councilman Bill Rosendahl introduced a motion (11-1157) on July 1, 2011, to restrict the height and length of vehicles on Olympic and Sawtelle Boulavards.  This motion was introduced under the guise of public safety.  This is clearly an anti-competitive measure to limit the public’s access to their favorite food trucks for the benefit of the Lemon Moon restaurant owners (number to complain: 310-442-9191)  who feel they should have a geographic monopoly over the Olympic and Bundy area.

The SoCal Mobile Food Vendors’ Association has been intimately involved with the Transportation Committee for nearly a year.  We have participated in a number of task force meetings and have had attended meetings at the request of the Councilman Bill Rosendahl with local business interests to attempt to resolve issues throughout the City.  We continue to make progress in Venice and on Wilshire Blvd and we’re confident that we can help resolve the issues on Sawtelle and Olympic Games Boulavards in an equitable manner.

Resolution 11-1157 was introduced with no input from the industry.  It is clearly a competition issue disguised as a public safety concern.  Councilman Bill Rosendahl is using his position to advance the interests of a few businesses over the interests of hundreds of his constituents that frequent the trucks on a daily basis.  To protect Lemon Moon, Rosendahl is also willing to deprive all surrounding business owners of access to delivery trucks including UPS, Fedex, and so forth.

It’s unfortunate that a few businesses can hold so much sway over City politics to the detriment of consumers and consumer choice.

This resolution, if passed, could have serious consequences on the industry.

If you’re a fan of consumer choice please email Rosendahl’s office. or call 310-575-8461 to complain.