Congratulations to the Cinnamon Snail for winning the 2014 Vegetarian Food Truck of the Year!! This is the third year in a row! We’re very excited to bestow this title on The Cinnamon Snail, Chef Adam Sobel and his team – AGAIN!
Chef Sobel was so excited he ate his clothes! Just kidding. I’m not sure if chef’s jackets are vegan.
2014 Vegetarian Food Truck Of The Year Profile: Cinnamon Snail
Asked what keeps Chef Sobel going being in an industry filled with roadblocks, he replies that he’s driven to “spreading a non-violent lifestyle to the mainstream.” “People come to our truck regularly and tell us that they became vegetarian or vegan because of our food. Continuing our hustle is a matter of life and death to creatures who will not be consumed,” states Chef Sobel.
He’s passionate about veganism and wants to spread “the word” through his food. It’s usually a lot easier to get someone to consider a plant-based diet when they have a mouthful of delicious food.
After a passion for food, customers give him that drive to work so hard. Chef Sobel listens to his customers when they tell him about what they currently love and would love to see in his food in the future. He also tries to go where his customers want him to go.
He’s had so many fun customer experiences over the years. They’ve fed all kinds of people – from upper west side suits to clowns in full make-up and luchadors. In fact, a lady threw a tortilla at them this week. “It’s fantastic!”
What Chef Sobel lives for is witnessing a die-hard carnivore fall in love with his plant-based dishes. “If we can chip away at people’s reasons for why they still eat animals (flavor/enjoyment), soon all remaining excuses crumble,” comments Chef Sobel.
The Cinnamon Snail is often found in the media and winning awards. “We’ve always been really blessed to get a lot of attention as a food truck.” It’s natural that Chef Sobel continues to challenge himself creatively in the kitchen changing people’s perspectives on plant-based food and to keep customers curious for new creations and fantastic staples, like their vanilla bourbon crème brulee donut. That donut alone sends crowds to his truck.
When asked about the inspiration behind his menu, you know he could say something traditional – that he cooks from his soul – or something similar to that. Because he’s asked this question so frequently he’s gotten as creative with his answers as he is with his menu. “Our menu is chosen at random by a foam crafted pirate robot we call Cyn-B@d. He’s hot. And he’s bothered. So we don’t ask questions. We just do what he says and hopes he doesn’t make us walk the plank!”
That was the BEST answer ever. We also liked the alien mothership reference too!
Should you choose to try your hand a vegan cooking at home, you’re in luck. Chef Sobel’s book, Street Vegan: Delicious Dispatches from the Cinnamon Snail Food Truck, will be out in May 2015.
He had been asked to write one for years, but he finally felt like his cooking and teaching ability were mature enough to really make something as special as a book. He mentions his food is very component-y and many recipes had to be rewritten from the ground-up to work in home kitchens and in normal sized portions. The book also gave him the opportunity to share recipes like vegan Chinese buns or dumplings that are not served off the truck due to space or specialty equipment needs.
If you don’t see the Cinnamon Snail in your area, you can get tickets to the 10th Annual NYC Vendy Awards this Saturday in Governor’s Island where they’re official finalists. Chef Sobel has a tempting dish he’s preparing just for the event – sage tempeh sausage sliders, lavender roasted shallots and roasted habanero hot sauce on their battered cauliflower buffalo wing sub. “It’s going to be wild!” It sounds wild! It’s their 5th year nominated for the NYC Vendy Awards. He’s working hard for the Vendy Cup his year…
We’ve got our fingers crossed for you! Congratulations on your THIRD win as the Mobile Cuisine 2014 Vegetarian/Vegan Food Truck of the Year!