Freya Estreller and Natasha Case, the two founders of Coolhaus
Natasha and Freya, the founders and co-owners of Coolhaus, started baking and making ice cream in 2008. From there, they had the idea to start an ice cream sandwich truck and it launched in April 2009.
According to their website Coolhaus is a triple entendre – a play on three of the owner’s favorites:
- Bauhaus, an influential modernist design movement of the 1920’s and 30’s.
- Rem Koolhaas, the famous Dutch Architect and Theorist who challenged the mantra “Form follows Function.”
- “Cool house,” isn’t that what you’re eating – an ice cream sandwich deconstructed into a cookie roof and floor slab with ice cream walls?
Coolhaus has a well-developed concept that allows its customers to customize each and every one of their orders.
Step 1: Choose a cookie (among flavors such as chocolate chip, snikerdoodle, oatmeal, peanut butter, red velvet, ginger molasses, maple waffle and white chocolate)
Step 2: Choose an ice cream to create an ice cream sandwich.
Over the years, there have been over 60 ice cream flavors on the Coolhaus menu, and about 15 cookie choices. Today, if the truck carried all the cookies and ice cream flavors at once, you could eat a new sandwich every day for about a year and a half.
There has been a lot of thought put into their products, even the wrappers are edible. They are all-natural and calorie-free in case you prefer to eat the packaging instead of throwing it away.
The Coolhaus ice cream truck has come a long way since its inception three years ago: founders Natasha Case and Freya Estreller now command a fleet of nine trucks in four cities (Austin, Dallas, Miami and New York), as well as a Los Angeles storefront and a cart stationed on Central Park West across from the American Museum of Natural History.
Other upcoming developments for Coolhaus include the launch of their own chocolate bar line, as well as a brick-and-mortar presence in in Old Town Pasadena, they hope to open before the holidays and one in New York City. Coolhaus’ ice cream sandwiches are already in stores at Southern California Whole Foods Markets, and Natasha and Freya are looking to explore similar strategic partnerships to grow the brand.
The Coolhaus truck can be found roaming the streets of Austin, Dallas, Los Angeles, Miami and New York.
You can follow the Coolhaus truck on twitter and on facebook, where they are making “architecture