Have an Unwritten Food Truck Plan and Know It
One you write down (the formal business plan), and one that’s unwritten, fluid, and evolving.
This blueprint of your food truck empire exists in your mind as a living, changing understanding of where you’re going, why you’re going there, and how you’re going to get there–all based on your current understanding of how the future of your mobile food truck business will unfold.
While your written business plan includes specific objectives, action steps, and clear assumptions, the unwritten one consists of gut feel, general direction, and broad priorities. Over time, as you gather information and test ideas, you’ll move many of these elements from hazy and unspoken to focused and written.