Spend Time on Your Food Truck Mission Statement
Developing an effective mission statement for your food truck is a strategy: it must be a clear description of where your mobile food business is headed in the future that distinctly sets it apart from other trucks in your area. Developing a mission statement shouldn’t be a quick wordsmithing exercise. As much time and energy should be devoted to writing a mission statement for your food truck as is to creating a sales and profit budget. And the process should involve the staff (if you’ve already hired employees) and your partners to ensure that everyone embraces the organization’s strategic direction and is willing to be held accountable for it.