Spend Time on Your Food Truck Mission Statement

Spend Time on Your Food Truck Mission Statement

tip of the dayDeveloping an effective mission statement for your food truck is a strategy: it must be a clear description of where your mobile food business is headed in the future that distinctly sets it apart from other trucks in your area. Developing a mission statement shouldn’t be a quick wordsmithing exercise. As much time and energy should be devoted to writing a mission statement for your food truck as is to creating a sales and profit budget. And the process should involve the staff (if you’ve already hired employees) and your partners to ensure that everyone embraces the organization’s strategic direction and is willing to be held accountable for it.

Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.