How big should the letters on your food truck be? That depends on where you plan to park your food truck. Will you be parking it in customer parking lots while you cater inside, will you be in an urban setting with narrow streets, or do you plan to park in suburban locations where your truck will be visible from far away distances? Today we provide you with food truck wrap ideas that includes a handy reference for how different-size letters are read at various distances.
Food Truck Wrap Ideas: Is Your Wrap Readable?
The overall legibility of a sign is essentially determined by the height, color, and font characteristics of the text. These guidelines are only approximations; use them to give yourself an idea of how big the lettering on your food truck wrap must be.
|Letter Height||Distance for
|4″||40 feet||150 feet|
|6″||60 feet||200 feet|
|8″||80 feet||350 feet|
|10″||100 feet||450 feet|
|12″||120 feet||525 feet|
|18″||180 feet||750 feet|
|24″||240 feet||1,000 feet|
|36″||360 feet||1,500 feet|
The Bottom Line
Your wrap can be designed with a variety of sizes, so it’s important to make it readable. Consider these important points when choosing letter size that is appropriate for the expected viewing distance, the location the writing will be placed on the truck, and any obstacles that may be between your sign and those viewing it. This includes doors that swing open when your truck is making sales. Visibility is one of the most important parts of your signage.
Have you found a particular size font that worked best for your food truck? We’d love to hear your thoughts on food truck wrap ideas in the comment section, our food truck forum or social media. Facebook | Twitter