I had the opportunity to interview the mother-daughter founders of Le Macron, Audrey Guillem-Saba and Rosalie Guillem. During our chat, Audrey shared her insights growing a macaron concept to more than 50 locations and $11+ million in annual revenue that credited product authenticity and the advantage of being an early innovative of the concept in the United States.

Based on these lessons, I was able to come up with more than 701 name ideas for a macaron shop or brand. Make sure to check out the case studies below for insights into specific success strategies you can use to

Macaron Business Names

Macaron Shop Names

• Macaron Mingle
• French Whisper Pastries
• Dulce Delights
• All Color Macarons
• Macaron Mystique
• Petite Sweet Eats
• Bonbon Boutique
• Chic Choux Corner
• Éclat Eats
• Parisian Petits Fours
• Sweet Symphony
• Meringue Mirage
• Macaron Magic
• Enchanting Eclairs
• Patisserie Paradise
• Sugar Symphony
• Little Cookie Bites
• Delightful Dough
• Luscious Layers
• Marvellous Macarons
• Blissful Bites
• Heavenly Hues
• Frosted Fantasies
• Gourmet Glaze
• Petite Paris
• Sugar & Chic
• Macaron Muse
• Crème de la Crème
• Tempting Treats
• Artisanal Awe
• Macaron Majesty
• Belle Bites
• Al’s Artisan Macarons
• Parisian Panache
• For the Love of Macarons
• Elegant Macaron House
• Charmant Choux
• Dreamy Dough
• Fancy Flavors
• Sweet Sensations
• Majestic Macarons
• Palette Pastries
• Flavorful Fancies
• Gourmet Galette
• Divine Delicacies
• Melt-in-Mouth Moments
• Petite Pleasure
• Joyful Jellies
• Sugar Swirl
• Royal Rainbow
• Flavor Fête
• Artful Eats
• Savory Sweets
• Delicate Delights
• Colorful Confections
• Refined Rainbow
• Parisian Palette
• Macaron Melody
• Symphony of Sweets
• La Dolce Vita
• Belle Epoque Bites
• Chic Sweets
• Pastel Pastries
• Sweet Soirée

What will your shop look like?

• Savoir Sweet
• Luxe Layers
• Petit Palais
• Radiant Rainbow
• Sugar Soiree
• Parisian Pleasures
• Vivid Velvet
• Sweet Symphony
• Eclat Essence
• Artisanal Array
• Elegant Essence
• Graceful Galette
• Sweet Elegance
• Macaron Moments
• Petite Patisserie
• Color Couture
• Flavor Flourish
• Pastel Paradise
• Sweet Escape
• Belle Bliss
• Celestial Sweets
• Graceful Gourmet
• Lush Layers
• Marvelous Meringue
• Opulent Oven
• Palette Pleasures
• Pastel Panache
• Sweet Serenity
• Vivid Visions
• Whimsical Whisk
• Zestful Zephyr
• Aroma Artistry
• Blissful Boulangerie
• Chic Confectionery
• Delightful Dainties
• Exquisite Eclairs
• Flavorful Fusion
• Gourmet Glamour
• Heavenly Harmonies
• Indulgent Illusions
• Joyous Journeys
• Kaleidoscope Kiosk
• Luminous Layers
• Macaron Mirage
• Nirvana Nibbles
• Opulent Oasis
• Parisian Panorama

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• Quaint Little Cookie
• Cookie Rhapsody
• Sweet French Symphony
• Tempting Temptations
• Unique Unison
• Vivacious Variety
• Whimsical Wonders
• Little Yummy Yearnings
• Zesty Zenith
• Baking Babe’s Bonbons
• Sweet Whisk Wonders
• Macaron Maven
• Pastry Princess Parlor
• Dolce Diva Delights
• Chic Choux Charm
• Sugar Siren Sweets
• Glaze Goddess
• Flour Fatale Fantasies
• Temptress Treats
• Darling Dough Delights
• Enchanting Eclairs Emporium
• Heavenly Hues Haven
• Patisserie Pixie
• Blissful Baking Boutique
• Cupcake Queen Confections
• Diva Dough Delicacies
• Sassy Sugar Shop
• Mademoiselle Macaron
• Whimsical Whisk Wonders
• Belle Bakes
• Sweetheart Sweets Studio
• Charm Choux Chateau
• Flair Fairy’s Fancies
• Angelic Aroma Artistry
• Decadent Diva Desserts
• Elegant Eats Enclave
• Frosted Fantasy Foundry
• Graceful Ganache Galleria
• Indulgent Illusions Inn
• Joyful Journeys Java
• Kissable Kookies Kingdom
• Luscious Layers Loft
• Meringue Muse Marketplace
• Nirvana Nibbles Nook
• Opulent Oasis Oven
• Posh Pastry Palace
• Quaint Queen’s Quiches
• Radiant Rhapsody Retreat
• Sugar Sultana Sanctuary
• Tempting Temptress Teahouse
• Unforgettable Utopia Unfold
• Vivacious Velvet Vault
• Whimsical Whisk Workshop
• Xquisite Xylitol Xanadu
• Yummy Yearnings Yard
• Zesty Zenith Zone
• Baking Beauty Bakery
• Creative Confections Corner
• Sweet Symphony Studio
• Dreamy Dough Diva
• Fluffy Flourish Fantasy
• Elegant Essence Eats
• Divine Delicacies Den
• Gourmet Glam Goddess
• Confectionery Charm Cafe
• Patisserie Pixie Place
• Baking Bliss Boutique
• Macaron Majesty Manor
• Velvet Visions Vault
• Pastry Paradise Pavilion
• Cookie Couture Corner
• Little Cookie Market
• Sugar Swan Sanctuary
• Decadent Delight Domain
• Heavenly Harmony Hub
• Tart Temptress Territory
• Baker’s Bliss Bungalow
• Cupcake Cherub Chamber
• Delish Duchess Den
• Fancy Flavors Forge
• Glaze Galore Gallery
• Sweet Savvy Studio
• Pastry Princess Pavilion
• Ganache Goddess Grotto
• Baker’s Bounty Boudoir
• Cupcake Crown Cove
• Dough Divinity Domain
• Eclair Empress Estate
• Finesse Flour Fairy
• Ganache Glitz Galleria
• Heavenly Hues Hideaway
• Icing Illusion Isle
• Jubilant Jelly Joint
• Kookie Kween Kabin
• Tiny Biscuit Lounge
• Macaron Muse Mecca
• Nectarous Nook Nest
• Oven Oracle Oasis
• Pastry Paradise Plaza
• Queen’s Quiche Quarters
• Radiant Rainbow Realm
• Sugar Siren Suite
• Treats Temptress Tower
• Unbaked Utopia Universe
• Velvet Vow Villa
• Whisk Wonderland Warehouse
• Xanadu Xtra Xylitol
• Yummy Yield Yard
• French Macaron Maison
• Gerbet Gourmet
• Parisian Macaron Parlor
• Italian Meringue Macarons
• Amaretti Artisans
• Macaroon Marvels
• Almond Meringue Magic
• Luxemburgerli Lounge
• Sweet Symphony Macarons
• Meringue Mirage
• Almond Elegance
• Dolce Delights Amaretti
• Petite Paris Macarons
• Macaron Magnifique
• Gerbet Gems
• Italian Indulgence
• Amaretti Ambiance
• Macaroon Mystique
• Almond Aura
• Luxemburgerli Luxe
• French Fantasy Macarons
• Gerbet Gastronomy
• Parisian Petite Sweets
• Italian Eclair Emporium
• Amaretti Alchemy
• Little Biscuit Majesty
• Meringue Marvels
• Luxemburgerli Legacy
• Chateau de Macarons
• Gerbet Glee
• Parisian Patisserie
• Italian Macaron Illusion
• Amaretti Atelier
• Macaroon Muse
• Almond Adventure
• Luxemburgerli Labyrinth
• French Flair Macarons
• Gerbet Galleria
• Parisian Perfection
• Italian Icing Oasis
• Amaretti Avenue
• Macaroon Magic
• Meringue Mastery
• Luxemburgerli Lab
• Macarons de Monet
• Gerbet Gala
• Parisian Pleasures
• Italian Elegance Macarons
• Amaretti Artistry
• Macaroon Melody
• Meringue Mansion
• Luxemburgerli Lure
• French Fusion Macarons
• Gerbet Garden
• Parisian Pastel Palace
• Italian Indulge
• Amaretti Aroma
• Macaroon Mingle
• Almond Art Macarons
• Luxemburgerli Lane
• French Finesse Macarons
• Gerbet Gallery
• Parisian Panache
• Italian Innovation Macarons
• Amaretti Affair
• Macaroon Mysteries
• Meringue Magic
• Luxemburgerli Lyric
• French Fairytale Macarons
• Gerbet Groove
• Parisian Petite Delights
• Italian Imagination
• Amaretti Amore
• Macaroon Majesty
• Luxemburgerli Luminaries

Macaron Bakery Names

• Delicate Delights Macarons
• Colorful Cravings Patisserie
• Sweet Sensations Macarons
• Chewy Charm Confections
• Crisp Couture Macarons
• Airy Artisan Macarons
• Flavorful Fancies Bakery
• Creamy Creations Macarons
• Elegant Eats Macarons
• Fragrant Fantasy Macarons
• Petite Pastries Shop
• Almond Aura Macarons
• Little Cookies, Big Flavor
• Versatile Visions Macarons
• Sandwiched Sweetness Shop
• Gourmet Glaze Macarons
• Delightfully Delicate Desserts
• Rainbow Riches Macarons
• Sweetly Sophisticated Sweets
• Chewy Chic Macarons
• Crisp & Creamy Confections
• Airy Elegance Patisserie
• Flavorful Flourish Macarons
• Creamy Couture Confections
• Elegance Essence Macarons
• Fragrant Flourish Bakery
• Petite Pleasures Macarons
• Almond Ambiance Macarons
• Versatile Velvet Macarons
• Sweet Sandwich Shop
• Gourmet Grace Macarons
• Delicate Dreams Patisserie
• Colorful Concoctions Macarons
• Sweet Symphony Macarons
• Chewy Charms Bakery
• Crisp Confectionary

Colorful macarons.

• Airy Affair Macarons
• Flavorful Fantasy Patisserie
• Creamy Cravings Macarons
• Elegantly Yours Macarons
• Fragrant Fancies Bakery
• Petite Perfection Macarons
• Almond Allure Macarons
• Versatile Vistas Macarons
• Sweet Sensation Sandwiches
• Gourmet Gem Macarons
• Delicate Decadence Macarons
• Colorful Creations Bakery
• Sweetheart Sweets Macarons
• Chewy Delight Patisserie
• Crisp Couture Confections
• Airy Ambrosia Macarons
• Flavor Fusion Macarons
• Creamy Confections Bakery
• Elegant Edibles Macarons
• Fragrant Feasts Patisserie
• Petite Palette Macarons
• Almond Elegance Macarons
• Versatile Varieties Bakery
• Sandwiched Sweets Macarons
• Gourmet Grandeur Macarons
• Delicate Delicacies Patisserie
• Colorful Charm Macarons
• Sweetly Savvy Macarons
• Chewy Cloud Macarons
• Crisp & Chewy Confections
• Airy Indulgence Macarons
• Flavorful Fête Macarons
• Creamy Comforts Patisserie
• Elegantly Sweet Macarons
• Fragrant Flair Macarons
• Petite Parisian Pastries
• Almond Adventure Macarons
• Versatile Visions Patisserie
• Sweetly Sandwiched Macarons
• Gourmet Gala Bakery
• Delicate Dreamland Macarons
• Colorful Confectionery
• Sweetly Sophisticated Macarons
• Chewy Delicacies Bakery
• Crisp Creations Macarons
• Airy Elegance Bakery
• Flavorful Fiesta Macarons
• Creamy Concoctions Patisserie
• Elegant Essence Macarons
• Fragrant Fantasy Bakery
• Petite Pleasure Pastries
• Almond Artistry Macarons
• Versatile Delights Patisserie
• Sweet Sandwich Delights
• Gourmet Glitz Macarons

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• Delicate Decadents Bakery
• Colorful Couture Confections
• Sweet Sensations Patisserie
• Chewy Chic Macarons
• Crisp Celebration Macarons
• Airy Ambiance Bakery
• Flavorful Flair Macarons
• Creamy Creation Confections
• Elegant Eclairs Macarons
• Fragrant Finesse Patisserie
• Petite Patisserie Perfection
• Almond Attraction Macarons
• Versatile Variety Bakery
• Sweetly Stacked Macarons
• Gourmet Glamour Macarons
• Bake Me a Macaron
• Macaron Marvels
• Sweet Symphony Bakery
• Petite Parisian Pastries
• Chic Choux Charm
• Delicate Delights Macarons
• Rainbow Rhapsody
• Flavorsome Fragrance Bakery
• Elegant Eclairs
• Meringue Mirage
• Man with a Macaron
• Dulce Dreams Patisserie
• Blissful Bites Bakery
• Crisp Cravings Confections
• Heavenly Hues Macarons
• Almond Elegance
• Sugar Symphony Shop
• Pastel Palette Patisserie
• Velvet Visions Bakery
• Gourmet Ganache Macarons
• Flavor Flourish
• Man Meet Macaron
• Decadent Delicacies
• Creamy Creations Macarons
• Enchanting Eats
• Bonbon Boutique Bakery
• Artisanal Aroma
• Charmant Choux Macarons
• Fancy Flourishes
• Sweet Sensations
• Petite Perfection Patisserie
• Dulcet Delights Bakery
• Frosted Fantasies
• Macaron Magic
• Dreamy Dough Delights
• Sugar Chic Sweets
• Pastry Panache
• Divine Delights
• Heavenly Harmony
• Vibrant Velvet Macarons
• Whimsical Whisk Bakery
• Glazed Gourmet
• Dainty Dough Macarons
• Sweetheart Sweets
• Flavorful Fantasy
• Refined Rainbow Patisserie
• Elegant Essence
• Cherished Choux
• Aroma Artistry
• Blissful Bakes
• Confection Couture
• Dulcet Dreamland
• Savory Sweetness
• Macaron Muse
• Whimsical Wonders

Not only dessert, it’s art.

• Pastel Paradise
• Joyful Journeys Bakery
• Gourmet Glaze
• Sweet Enchantment
• Baking Bliss
• Crisp & Creamy Confections
• Radiant Rhapsody
• Artful Eats
• Majestic Macarons
• Patisserie Pixie
• Elegant Edibles
• Finesse Flourish
• Aromatic Artisan
• Cherub’s Choux
• Dulcet Decadence
• Flavor Fest
• Gourmet Galette
• Indulgent Illusions
• Jovial Jellies
• Lush Layers
• Macaron Majesty
• Nirvana Nibbles
• Opulent Oasis
• Pastry Paradise
• Quaint Queen’s Quiches
• Rainbow Radiance
• Sugar Swan
• Tempting Temptations
• Unforgettable Utopia
• Vivacious Variety
• Whisk Wonderland
• Zenith Zest
• Blissful Bakery
• Celestial Confections
• Delicate Dream
• Elegant Embrace
• Flavor Fusion
• Gourmet Glitter
• Heavenly Halos
• Indulgent Indigo
• Joyous Jubilee
• Luminous Layers
• Meringue Melody
• Nutty Nirvana
• Opulent Overtones
• Parisian Panache
• Quirky Quiches
• Radiant Rendezvous

French Macaron Business Names

Here are some French sounding macaron shop name ideas.

• Parisian Delice: Emphasizing the French origin and the delightful nature of macarons.
• Macaron Magnifique: Highlighting the exceptional quality and magnificence of the macarons.
• Belle Patisserie: A name that translates to “Beautiful Pastry Shop,” reflecting the elegance of French pastries.
• Chic Choux: Playing on the word “choux” (a type of French pastry) and “chic,” denoting stylishness and sophistication.
• Douceur de France: Meaning “Sweetness of France,” this name emphasizes the French roots and the sweet nature of the treats.
• Éclat Macarons: “Éclat” means brilliance or splendor in French, highlighting the exquisite nature of their macarons.
• Petit Plaisir: Translating to “Small Pleasure,” this name is a nod to the joy that comes from savoring these small, delicate treats.
• Jardin de Macarons: Meaning “Garden of Macarons,” this name suggests variety and an abundance of flavors, much like a garden full of different flowers.
• Bonheur Bites: “Bonheur” means happiness in French, so this name suggests that each bite of their macarons brings joy.
• Maison de Macaron: Translating to “House of Macaron,” this name emphasizes that the shop specializes in and is dedicated to macarons.
• Macarons de Monet
• Patisserie Petit
• Delices de Paris
• Chateau Choux
• Bonbon Belle
• Macaron Magnifique
• Douceur Delices
• Eclair Elegance
• Gateau Glamour
• Jardin des Macarons
• Merveilleux Macarons

Do you like to stack macarons?

• Patisserie Papillon
• Sucre Sublime
• Croissant Chic
• Belle Biscuiterie
• Maison Macaron
• Charme Chocolat
• Truffes Tresor
• Bijou Boulangerie
• Perle Patisserie
• Savoureux Sweets
• Gourmet Gaufres
• Étoile Éclairs
• Mousse Mystique
• Fleur de Farine
• Rêve Riches
• Délice Divin
• Brioche Bijoux
• Artisan Amour
• Creme de Cacao
• Luxe Léger
• Sorbet Soirée
• Macaron Monde
• Fraicheur Finesse
• Bonheur Bakery
• Pavlova Parisienne
• Croquant Créatif
• Madeleine Merveille
• Fantaisie Française
• Opera Opulent
• Tarte Tendresse
• Viennoiserie Velours
• Gâteau Génial
• Canapé Céleste
• Praline Prestige
• Mirage Macarons
• Nouvelle Nougat
• Parisian Petits Fours
• Confiture Couture
• Croquembouche Charme

Macaron Business Case Studies 

Several macaron companies have achieved significant success globally, and they stand out for various reasons, including their unique business models, flavors, and reach. Here are some notable macaron business case studies to evaluate further if you’re starting a business.

Ladurée: Often the first name that comes to mind when thinking of macarons, Ladurée is an iconic French company that has significantly contributed to popularizing macarons. The company, owned by Francis Holder, has grown from a small family bakery into a worldwide brand, with Francis Holder’s net worth reaching $1.2 billion. Ladurée has over 100 stores globally, and its parent conglomerate, Groupe Holder, also owns other subsidiaries, including Château Blanc and Paul, a bakery-cafe chain with over 700 locations.

Pierre Hermé: Known for his inventive flavor combinations and presence in high-end retail environments, Pierre Hermé is another major player in the macaron industry. From 2010 to 2015, his sales grew fivefold, reaching $54 million. The brand has expanded into North America and China and operates over 55 locations worldwide. Pierre Hermé’s success reflects the growing interest in luxury and artisanal food products.

Le Macaron: This U.S.-based bakery-cafe chain, founded by French expatriates Rosalie and Audrey Guillem, has expanded its reach through franchising. Starting with a small boutique patisserie in 2009, they opened their 50th store by 2017.

As of 2018, Le Macaron reported $11 million in annual sales. The total investment for franchisees ranges between $126,000 and $353,000, including space rental, equipment, products, and staff.

What is the other name for macaron?

The other name commonly used for macarons is “French macaron.” This term helps distinguish them from “macaroons,” which are a different type of cookie made primarily with coconut.

The “French macaron” is a delicate, meringue-based sandwich cookie typically made with almond flour, egg whites, and sugar, and filled with buttercream, ganache, or jam.

What were macarons originally called?

The information about the original name of macarons as “priest’s bellybuttons” or “monk’s bellybuttons” (in French, “nombrils de moines”) and their early composition of almond flour, egg whites, and sugar dates back to historical accounts and culinary history.

However, I should note that this specific origin story, while often mentioned in discussions about the history of macarons, is part of culinary folklore and can’t be conclusively documented in historical texts that I could find.

The transition from these early almond cookies to the modern, sandwich-style macaron is a part of culinary evolution that occurred over centuries with significant developments in France, especially in the 20th century. In short, these little cookies have a long history.