In the food truck industry, slow growth may be one of the most frustrating situations for vendors. It’s natural in most of the vendors to be eager to push past boundaries and work towards future growth so being stuck with stagnant numbers is a nightmare.

5 Common Reasons For Food Truck Slow Growth

Here are a few common reasons food truck owners feel like they are in a rut and how to power through them.

Loss Of Motivation

The first cause of slow growth in food trucks is related to a loss of motivation. Thanks to the print media and network television, the food truck life has been glamorized far more than it should. While it’s a definitely a great industry, people tend to glaze over the sheer amount of work required to be successful. A 40-hour workweek simply isn’t an option for food truckers. In fact, that might actually be considered a vacation for most of them. Many vendors lose motivation upon realizing how much work it takes, which unfortunately causes them to spin their wheels.

One way to re-energize yourself is to remember all the exciting reasons why you became a food truck owner. Staying focused on these reasons will create new momentum for your mobile food business.

Bad Habits

Most food truck vendors can attest to how important it is that they follow a certain schedule every day to get things right. Whatever they use, these routines are what set the tone for their day. Unfortunately, for those with slow growth, skipping this step is common. Bad habits set a standard of slow growth. Not only that, it simply isn’t conducive to success, and can cause vendors to become uninspired.

If you think you may have this issue, ask yourself, “What’s one habit that I have that’s not contributing positively to my food truck’s success?”  Once you determine the bad habit, do what you can to eliminate it, even if it means seeking outside help.

RELATED: Learn How To Break Bad Habits In Two Simple Steps

Fear Of The Unknown

No matter what industry someone works in, it can be frightening to push a company forward. There’s no shame in this fear but allowing it to consume your thought process does nothing but dig you into a deeper rut. Instead, learning to put up with this fear, push through it. Tell yourself, “You can do this,” and take that next step forward.

Most people are afraid of the unknown, so why not remove the mystery and make it known?

Sticking To The Status Quo

Many food truck vendors are happy with where they are, and there’s obviously nothing wrong with that. Job security and financial safety are very important. However, food truck businesses see growth when they’re willing to take risks, and taking chances.

The most successful food truck owners always want more; they never want to settle. If your food truck’s is facing slow growth or growth has stopped, you need to strive to reach new heights. Maintaining the status quo isn’t negative, but it doesn’t allow for improvement or growth, which keeps most food truckers stuck.


The final in today’s list of slow growth causes may seem odd to some of you. A food truck business success is all about relationships, and building connections with others is important to your truck’s success. No one has built a food truck empire alone, yet all too often some vendors do everything on their own.

Reaching out and creating a connection isn’t a skill reserved for the best of the best. Anyone can do it. Isolating yourself is something that can be easily overcome, and doing nothing about it, is even easier. Participating in weekly business networking groups is a great way to stay connected with other high achievers.

RELATED: 3 Risks To Avoid That Slow Down Food Truck Growth

The Bottom Line

Slow growth can slowly kill a food truck business. Learn the signs to find out if your growth is too slow. Once you’ve determined the reason, take action and solve the problem.

We hope this article helps those food truck vendors that find themselves stuck in the rut of slow growth get out of this funk and succeed. What do you think of our suggestions? We’d love to hear your thoughts. Share your thoughts on this topic in the comment section, our food truck forum, or social media. Twitter | Facebook