Mobile Cuisine Magazine Announces America’s Favorite Vegetarian Food Truck

Mobile Cuisine Readers have voted and we are proud to announce their choice for America’s favorite Vegetarian Food Truck.

We originally asked for fans to submit their favorites, and after 2 weeks of collecting names, the top ten trucks were selected for the poll.

  • The Cinnamon Snail – Hoboken, NJ
  • Clover Lab Food Truck – Boston, MA
  • The Frankenstand – Los Angeles, CA
  • Green Seed Vegan – Houston, TX
  • Liba Falafel – San Francisco, CA
  • Like no Udder – Providence, RI
  • Mac’n Food Truck – Miami, FL
  • Morels Food Truck – Louisville, KY
  • The Purple Carrot – East Lansing, MI
  • The Seabirds Truck – Costa Mesa, CA
With trucks representing all areas of the country the votes from our readers started pouring in from every state in the United States, and the poll was closed on August 22nd with a clear winner.


The Purple Carrot out of East Lansing, Michigan received 42% of the vote to pull out a victory over the competition.

In winning this polling contest, Mobile Cuisine Magazine will present its readers with a 3 part series (starting next week) covering this truck, their owners and the fare they are serving their customers across Lansing. We would like to congratulate The Purple Carrot for winning this MCM reader poll. Our readers have shown their support, so in return, we will give them all of the details to complete the initial chapter in this new food truck operation’s history.

You can find their website <here> or follow them on Twitter.



2017-03-31T08:43:55+00:00 By |Contest|

About the Author:

Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.


  1. Joey Aug 23, 2011 at 10:46 am

    I can’t believe a truck that sells bacon and tons of other meat products won this contest. What a sham.

  2. umm Aug 23, 2011 at 10:54 am

    that’s not a vegetarian food truck…

  3. dj zero Aug 23, 2011 at 10:56 am

    Is the Purple Carrot vegetarian? Inquiring minds would like to know. Prime rib is not vegetarian.

  4. Janet Aug 23, 2011 at 10:57 am

    According to their Facebook page, the Purple Carrot may serve an all-vegetarian menu at some point in the future. A restaurant which serves meat is not a vegetarian restaurant, and this truck should not be eligible for “Favorite Vegetarian Food Truck” honors.

  5. Rachel Aug 23, 2011 at 11:08 am

    I am sure the people of the Purple Carrot are lovely, however, best vegetarian truck? Many of their dishes are meat. I am confused.

  6. Michael Aug 23, 2011 at 11:12 am

    So, how did a truck that serves things like steak and chicken even get nominated, let alone win, a contest for America’s Favorite VEGETARIAN Food Truck?

  7. Jess Aug 23, 2011 at 11:15 am

    Hm. Did I miss something? I thought this award was for vegan-vegetarian food truck. The Purple Carrot lists steaks, pig bellies and chicken on it’s menu. What gives? Why was it even put on the original list?

  8. JD Aug 23, 2011 at 11:23 am

    The Purple Carrot serves meat – so how can this be a vegetarian food truck?

  9. Amie Aug 23, 2011 at 11:28 am

    How does this happen? So many deserving true veg trucks, and one that serves meat is selected as the winner? Just doesn’t make sense.

  10. Jenn Aug 23, 2011 at 11:56 am

    I can’t wait for the Kosher food truck poll. I’m going to vote for the Greasy Wiener, Franken Stand, and Bacon Mania!

  11. Lorelei Aug 23, 2011 at 12:10 pm

    this truck should have been disqualified if it’s not TOTALLY vegetarian! Is this a joke??

  12. Administrator Aug 23, 2011 at 12:10 pm

    It appears many of you have not read the rules for this poll. Trucks serving meat could be included. The key here is, how did they win? How many of you went out and tried to get more votes for your favorite truck?

    We are sorry you have issues with the results of this poll, however we didn’t submit a single vote. We do know there are completely vegetarian or vegan trucks, however they did not convince their followers to vote in this poll.

  13. Lorelei Aug 23, 2011 at 12:12 pm

    Maybe the poll shouldn’t have been called “Favorite VEGETARIAN Food Truck” if you were going to include those that serve meat. Sorry I didn’t read the rules but I know what the word “Vegetarian” means!! Totally misleading on your part!

  14. Administrator Aug 23, 2011 at 12:13 pm

    It may not be “Totally” vegetarian, however a large majority of their menu is.

  15. Sara Aug 23, 2011 at 12:14 pm

    ….kinda leaves a bad taste in the mouth.

  16. Colette Aug 23, 2011 at 12:20 pm

    This result invalidates the entire contest. This is not a vegan/vegetarian food truck. Why were they even considered? What a waste of everyone’s time and attention! Your entire premise is a sham.

  17. Juliet Aug 23, 2011 at 12:27 pm

    I guess most of the voters were carnivores? How was this truck even allowed into the vote? LAME

  18. April Aug 23, 2011 at 1:31 pm

    I think what is lame is the reactions of those of you who clearly didn’t read the rules of the contest. Yes, the name of the contest was a bit misleading but if you read the rules it does indeed say that meat serving trucks would be included. As a Lansing resident I LOVE the vegetarian food I get from the purple carrot! Just because they serve meat doesn’t make their vegetarian dishes any less delicious! And that was the whole premise of the contest wwas to vote on yoru favorite food truck where you can GET vegetarian/vegan food, not to whine about the fact that it’s not “true” vegetarian. I swear if people would read things through it would really cut out a LOT of confusion/anger/hysteria etc. Great job Purple Carrot! I for one hope you DO switch to a totally vegetarian menu but take this win as a big vote of confidence from the greater Lansing area and nevermind the naysayers : )

  19. Anise Yoga Aug 23, 2011 at 1:36 pm

    How is meat similar to a vegetable. One comes from a tortured animal and the other comes naturally from earth, without any suffering.

  20. John Aug 23, 2011 at 1:47 pm

    To be fair, most vegans and vegetarians are probably too weak and sickly to take the time to vote for their preferred kale-peddler.

  21. Heather Aug 23, 2011 at 1:48 pm

    The Purple Carrot Truck often serves vegetarian dishes, and they change their menu weekly. As a resident of Lansing, MI and as someone that will completely change my schedule for the day around just to make it to their truck I can say they are on the top of the list when thinking of vegetarian friendly places to eat in this area.

  22. Nina Aug 23, 2011 at 2:21 pm

    I am the co-owner of The Purple Carrot and just wanted to leave a response to the above comments regarding the results of this poll. While The Purple Carrot does not solely serve vegetarian cuisine I still think any of the people who have commented would be very happy to happen upon our truck if they were ever to find themselves in Lansing, Michigan.

    We work very hard every day while creating menus to offer options for people of all diets. We take preparing vegan and vegetarian food very seriously and are constantly crafting new menu options. We work with care to make sure there is no cross contamination in our food. However, the one component that makes the Purple Carrot special is we also work very hard to offer our community something that it lacks, fresh, local, and delicious food, including vegan fare. I have talked to many of our vegetarian customers and eating out as a vegetarian is difficult and boring in this town. We offer a constantly changing variety for them and also introduce many Midwestern carnivores into vegan believers. I am sorry that people are disappointed in this polls results but excited to continue to share vegan menu items with the city of Lansing! I also appreciate the support of all our fans to help us win this contest!

  23. AFoodie Aug 23, 2011 at 3:20 pm

    I think it’s kind of unfair to have an “America’s Fave” when it comes to food trucks. It’s such a regional thing. I think my own city has some amazing trucks, but how would someone in East Lansing, Mich., or New York know anything about my local food trucks?

    Of course, maybe only the jet setters should be voting, since they get to check out all the different regions …

  24. Janet Aug 23, 2011 at 3:52 pm

    If that’s your definition of “vegetarian”, I can’t rely on any information from your site as to finding a vegetarian restaurant or truck. Then again, if your site is for the “mobile food industry”, I’m not surprised at your wish to squeeze out the niche vegan and vegetarian providers.

  25. Tony Aug 23, 2011 at 3:58 pm

    Maybe all of you “vegetarians” should have picked a truck & voted for it!!!
    It was allowed into the competition because it was within the rules of the contest. It won because it serves awesome food!!!!

  26. Marlene Aug 23, 2011 at 3:59 pm

    Very disappointing when there are many wonderful FULLY vegetarian/vegan food trucks out there.

  27. Jenn Aug 23, 2011 at 4:35 pm

    Where were the rules for the poll posted? The only rule I saw was simply to fill out a form naming “America’s favorite vegetarian or vegan food truck or cart.”

    Vegetarian, of course, defined as:

    Definition of VEGETARIAN
    1 : of or relating to vegetarians
    2 : consisting wholly of vegetables, fruits, grains, nuts, and sometimes eggs or dairy products

  28. Bernie B Aug 23, 2011 at 8:40 pm

    Just think of their meat items as akin to providing a children’s menu.

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  30. Jenn Aug 25, 2011 at 4:38 pm

    Would someone please provide a link to the rules, I have looked and asked and looked again but have not seen them. I assume the rules were posted as part of the original nomination process, which I did not participate in. I didn’t hear about the contest until the first round of voting began. All I saw was a news story asking me to fill out an email form and vote for my favorite from a list of what Ithought, based on the contest title, were vegetarian/vegan food truck. In the absence of rules, you can see why a person might get confused, if not a little annoyed, yes?

  31. Administrator Aug 25, 2011 at 5:09 pm


    Here is the section from the initial polling request: “Be sure to vote early and vote often. The initial phase of our contest allows anyone to vote, for any food truck, food cart or mobile street vendor within the United States (To be eligible to gain entry into the contest, the mobile vendor will need to serve at least one meatless entrée that is part of their regular menu rotation and the vendor is operating or will start operation before the end of August 2011).”

    The link can be found here:

  32. Erin O. Sep 1, 2011 at 7:48 am

    This truck won because it got the most votes! So obviously it’s vegetarian followers think it is doing something right. I am one of them, and I agree. Nina was right- eating out as a vegetarian can be pretty boring around here. But the Purple Carrot always makes outstanding and interesting vegetarian choices.
    They do serve meat as well, and it is all local and humanely raised. That doesn’t mean I will eat it, but at least they are doing right by the animals.

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