Top 12 Most Influential Food Trucks: 2012

The mobile food truck industry is nearing its 5th year of monumental growth. Once referred to as roach coaches, mobile food has made a strong comeback to become the fastest growing trend in the restaurant industry. Broadcasting their whereabouts on Twitter and other social media networks has replaced the need of a culinary entrepreneur to maintain a brick and mortar store front. Aside from the assistance of social media, it’s their unique options like; Korean Tacos, shredded BBQ Pork on a Waffle, Creme Brulee, and Kobe Beef Sliders, that has been the key to success for these mobile food businesses.

Klout is a San Francisco based company that provides social media analytics that measures a user’s influence across their social network. The analysis is done on data collected from sites such as Twitter, Facebook and Linked In and measures the size of a person’s network, the content created, and how other people interact with that content. Just as we have the last couple of years Mobile Cuisine has kept an eye on this tracking and investigated the Klout statistics to see which food truck would be the most influential in 2012.

Once again in first place, just as they have the last 2 years, is The Big Gay Ice Cream truck from New York City. Serving soft serve ice cream with a twist, like their ‘Salty Pimp’ which is vanilla ice cream or Dulce de Leche, sea salt, dipped in chocolate.

You may note that just as we found after analyzing thousands of the nation’s trucks through Klout, LA and NYC have once again dominated this list, with a few outside entrants from Atlanta, Boston, Las Vegas and Indianapolis.

Here are the Nation’s top 10 Most Influential Food Trucks for 2012:

#1 Big Gay Ice Cream – NYC (KLOUT Score: 72)


#2 Fukuburger Truck – Las Vegas (70)


#3 The Cinnamon Snail – NYC (68)


#4 King of Pops – Atlanta (67)
#5 Coolhaus – NYC, LA, Miami and Austin (66)
#6 The Grilled Cheese Truck – Los Angeles (65)
#6 Jogasaki Burrito – Los Angeles (65)
#6 Wafels & Dinges – NYC (65)
#7 Kickass Cupcakes – Boston (63)
#7 Korilla BBQ – NYC (63)
#7 Staff Meal Truck – Boston (63)
#7 West Coast Tacos – Indianapolis (63)

Honorable Mention: The Grilled Cheeserie – Nashville (62), Grill em All – Los Angeles (62), Wow! Food Truck – Atlanta (62), Andrae’s Kitchen – Walla Walla (61), Streetza Pizza – Milwaukee (61) and The Scratch Truck – Indianapolis (61)

Please note that Klout updates their scores daily, so these results will change throughout the year. We arrived at our list based on the Klout scores from 11/28/2012.


2017-03-31T08:42:34+00:00 By |Contest|

About the Author:

Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.


  1. WWFTP Nov 28, 2012 at 11:34 am

    FYI Andrae’s Kitchen in Walla Walla WA has a 61 Klout score as well.

  2. Mobile Cuisine Nov 28, 2012 at 11:58 am

    We made the corrections. Thanks for the heads up and keep up the great work!!!

  3. Christopher Ford Nov 28, 2012 at 2:45 pm

    Klout is only one of several social network measures on the internet. A general score is assessed for virtually anyone, but, if an account owner doesn’t actually set up a profile on Klout, it’s not going to measure their true social influence. Some of these on the list are Klout members and others are not, therefore it’s comparing apples and oranges. Also keep in mind that Klout scores are subjective, because it’s up to the user to decide which networks to connect – sometimes connecting a personal facebook profile instead of a page makes a difference, or sometimes removing a slower account will actually raise your klout score. There is just no way you can truly measure social influence based on one Klout score, and certainly can’t compare social influence. If you’re going to use only Klout as the measuring stick here, I’d suggest limiting the comparison only to those who have established Klout accounts as a start.

  4. Portlands The Peoples Pig Makes Best Of List | Food Cartopia | Blog Nov 28, 2012 at 10:05 pm

    […] Cuisine posted their list of 12 most influential food trucks. They based their choices on each truck’s Klout score. Interesting. Looks like LA and NYC […]

  5. Alan sternberg Nov 29, 2012 at 8:19 pm

    Scratch truck is in Indianapolis

  6. Mobile Cuisine Nov 30, 2012 at 8:05 am

    Yes it is. The correction has been made.

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