Outside of selling great food, effective communications with customers is the foundation for all food truck sales. The most important part of customer service is effective communication. This is a skill that your must train yourself and your food truck employees. Effective communications can often mean the difference between an okay customer experience, and a great experience. For those customers that have a great experience at your truck will often use it as a selling point for them when they are telling their friends what kind of food truck you have.
Today we’ll go over two simple tactics that will increase the likelihood that your food truck customers hear what you have to say, make lager purchases and track your truck down whenever they have the chance.
Effective Communications With Your Customers
Here are 2 tips on how you can effectively communicate more effectively with your customers:
- Understand their language. Too many food truck businesses use a one-size-fits-all sales pitch. The reality is that your customers speak a unique language informed by their life experiences. Tailor your approach and your language for each customer that walks up to your food truck.
- Focus on them, not you. While it may be tempting when trying to make a sale to talk about “my food truck….my menu’s benefits.” Instead, turn the spotlight on your customer. Talk about them. Get to know them and make them feel special, this will keep them coming back.
Bonus Tip: If a customer leaves you a request via voicemail or e-mail, let them know that you received it, even if you are still in the process of dealing with it. Once the problem is resolved, let the customer know that, too. Nothing is more frustrating to customers than finding out that their issue has been resolved long after they brought it up.
The Bottom Line
It is incredibly important to develop the best communication skills possible with your customers. Some of these skills include speaking clearly, effectively, efficiently, and politely. You also need to employ empathetic listening in your food truck. Excellent communication skills are important because communicating in this way shows customers that you understand what they actually mean instead of what they are simply saying.