Ultimately the quality of the food you serve will draw people to your service window; however customers are far more likely to return for purchases of your menu items if they feel valued by the person selling it. So you and your staff members need to learn how to win your food truck customer’s heart.
So How Do You Win Your Food Truck Customer’s Heart?
Your customers are the lifeblood of your mobile food business. So letting your customers know how much you value them is important. Under-appreciated customers will look elsewhere to make their next food purchase. Reach out to each of your customers and make sure they know how important they are to your business.
Get your customers talking.
There’s no better way to make someone feel valued than by asking his or her opinion. Invite your customers to an online discussion. Set up a customer council. By opening up a discussion and allowing consumers to give their say on areas they’d like to see improved, you’ll start earning their trust.
This trust will build an even stronger rapport than you have now. In many cases, this will lead to more sales and even more customer referrals.
Introduce the team.
Give your customers the opportunity to meet as many of your staff as possible. Have your service window staff thank them for their business and ask them to tell them a little bit about themselves.
When you or your staff creates an emotional connection with your customers, they are more open to hearing what you have to offer, and much more inclined to keep coming back for more. This interaction needs to be genuine and shouldn’t ever be phony or insincere.
By placing your staff in front of your customers, you are showing not only that you make great hires, but also your hires are made to keep your customer service better than the competition.
The Bottom Line
Taking the time to grow and maintain your customer relationships is hands down the best business investment you’ll ever make. By wining your customer’s heart, when your customers are smiling, there’s a greater chance they’ll continue to do business with you over the long run and recommend your food truck to friends. And your bottom line will benefit as a result.
Do you have any additional tips for winning food truck customer’s heart you’d like to share with our readers? Feel free to drop us an email, a comment on our food truck forum or social media. Twitter | Facebook