An integral part of any successful food truck is its customer service. It doesn’t matter how awesome your food is, if the service doesn’t meet or exceed customers’ expectations, there is a good chance they won’t come back. Customer service covers many different parts of a food trucks day to day operations, going far beyond the service window staff.
How To Provide Food Truck Customers Great Customer Service
The Customer Is Always Right
Even if you think the customer is wrong you never, ever, tell them that. Be understanding and empathetic and take the time to listen to their complaint or suggestion. Problems will inevitably arise in even the best food trucks. It’s how you handle them that will determine if customer return or go to another truck.
Good Customer Service Involves The Entire Staff
While the window servers are the face customers see, customer service includes everyone in your truck. A clean environment around the truck, good food, and an inviting atmosphere are all components of good customer service, in which every one of your staff members play a role.
Don’t Ignore Customer Appreciation
Have a few people who show up at your truck every week? Don’t be afraid to comp a few meals or beverages for your regular customers. This shows them that you appreciate their business.
Always Ask for Customer Feedback
Offering a customer comment card with every sale is an opportunity to gain valuable feedback, both positive and negative, about your food truck. While it’s never fun to hear what people don’t like, comment cards give you an opportunity to make improvements.
Know How To Handle Disruptive Customers
Occasionally you may have to deal with a customer who is acting out. Be sure you and your staff know how to effectively and safely deal with disruptive customers.
Build A Staff With A Customers Service Attitude
You can train your food truck employees to be better servers, but if an employee doesn’t possess the right attitude it will eventually show in the service your customers receive. Train your service window servers to be more than just order takers and give them valuable sales training.
Use Social Media To Enhance Customer Service
Social network sites like Facebook and Twitter offer an easy and free way to reach out to customers. You post daily and nightly specials on your wall, “like” customers status updates and set up invites to food truck events.
The Bottom Line
As a food truck owner, great customer service is essential to your success. How do you deliver excellent customer service at your food truck? Follow the tips in this article and build a program that outperforms the competition.