MrBeast Burger has been a sensation since they opened. From 300 locations to over 1,700 outlets in just two years, this “beast” of a burger chain continues making waves in the food industry by reaching $100 million in revenue.
How much does it cost to open MrBeast Burger? At the moment, MrBeast has not disclosed any public information regarding how to have them in your kitchens. But the startup cost is lower than other food opportunities. You would have to inquire with them directly for up-to-date costs, although the total startup cost is lower than joining forces with other burger brands. The only expenses are food, packaging and platform fees associated with MrBeast Burger. Additionally, there are no franchise fees. You will need an existing restaurant or commercial kitchen to be able to make and sell these burgers, however.
But wait a minute. Just who or what exactly is a MrBeast Burger? Keep on reading to be introduced to this virtual brand and the daily revenue you can expect to make. Take our 7-minute franchise quiz to be matched with a food business that’s right for your skills and budget.
- Financial Requirements and Fees
- Average Sales / Revenue per Year
- MrBeast Burger Franchise Facts
- How Much Does MrBeast Burger Make in Profit?
- Advantages of a MrBeast Burger Franchise
- Challenges of a MrBeast Burger Franchise
- Is the MrBeast Burger Franchise Right For You?
Financial Requirements and Fees
As of the moment, there are no known financial requirements and fees to open MrBeast Burger. However, these details may be acquired by contacting them directly. You’ll need access to an existing restaurant or commercial kitchen to qualify as a partner with the brand. If you don’t already operate a restaurant, getting started will require similar startup costs for a typical burger joint. Expect to invest between $500,000 – $1,000,000 minimum to build or takeover a commercial kitchen and purchase equipment.
Average Sales / Revenue per Year
According to MrBeast himself, their burger business has reached over $100 million in revenue as of July 2022. Not bad performance considering the burger brand has been in business less than 2 years.
MrBeast Burger Franchise Facts
|Incorporated Name||MrBeast Burger|
|Subsector||Food and Beverage|
The MrBeast Burger story started with the man himself – Jimmy Donaldson. Donaldson is a Youtube star who goes by the name MrBeast. The North Carolina native is well-known for filming entertaining videos of himself doing crazy stunts and philanthropic acts such as giving away $200,000 during the pandemic to help people who lost their jobs. MrBeast has also helped raise $20,000,000 to plant 20,000,000 trees. Donaldson is worth more than $25 million. The MrBeast YouTube channel has 103 million subscribers to date and continues to grow. This massive audience allows the influencer to launch all sorts of brands and products.
Enter Virtual Dining Concepts (VDC), a company known for developing virtual brands. They partnered with MrBeast in 2020 to open a burger chain and right off the bat, they went big. Rather than starting with a single location, they company opened 300 locations at once. MrBeast Burger became available in November 2020 and because it’s headed by MrBeast, he gave away all the burgers on the first day launch for free and $100 of cash with every order. On top of that, some customers even got free Airpods and iPads.
MrBeast was able to upload the entire one day launch event on his Youtube channel which has currently amassed over 117 million views. And though that event had a lot of customers line up at a drive thru site and even having the police shut down the 20 mile long line of cars, MrBeast Burgers at present can only be purchased via delivery.
To better understand MrBeast Burger, they are a part of a growing industry called virtual food brands. These virtual brands run on food delivery services for their orders. In MrBeast Burger’s case, orders come through Grubhub, UberEats, Doordash, Postmates, and through the MrBeast Burger official app. Once the orders come through, they are sent to the nearest ghost kitchens (which are actual kitchens) that cook the food. Delivery services then pick up the food and deliver them to customers.
The concept of food virtual brands and ghost kitchens have been around for quite some time but have increased in popularity during the pandemic since virtual brands do not have a space to dine in. They only need a food delivery service, a kitchen, and a few staff to run the whole operation. Other virtual food brands you may know of are Guy Fieri’s Flavortown Kitchen and Robert Irvine’s American Heroes.
The menu for MrBeast Burger consists mostly of smashed burgers. The following items below are what they offer as seen on their menu from their website:
- Beast Style – Smashed crispy beef patties with house seasoning, sharp American cheese, pickles, diced white onion, mayo, ketchup, and brown mustard on a soft roll.
- Chandler Style – Two smashed crispy beef patties with house seasoning, served plain with American cheese on a bun.
- Chris Style – Two smashed crispy beef patties with house seasoning, sharp American cheese, bacon, topped with crinkle fries.
- Karl’s Grilled Cheese – 3 slices of American cheese griddled crisp on an inverted bun.
- Karl’s Deluxe – A patty melt served Karl’s Style with a crispy seasoned beef patty, caramelized onions and cheese on a toasty inverted bun
Aside from the items mentioned above, MrBeast Burger also serve Crispy Chicken Tender Sandwiches, Nashville Hot Chicken Tender Sandwiches, crinkle fries, and chocolate chip cookies.
At present, MrBeast Burger has more than 1,700 outlets. This includes countries like the United States, Canada, United Kingdom and United Arab Emirates. Though each of these locations are only available via delivery only, MrBeast announced that the first brick and mortar MrBeast Burger restaurant will be opening on September 4 at the American Dream mall in East Rutherford, New Jersey.
As of the moment, there are no financial details to open a MrBeast Burger or how to get them to join your kitchen aside from completing the form here. Next, you’ll then have to wait for Virtual Dining Concepts to contact you.
You Might Like: How Much Does a Habit Burger Franchise Really Cost? (+ Revenue)
You’re also probably wondering if MrBeast Burger is a franchise or not because they do seem to be blurring the lines between franchising and licensing. However, MrBeast Burger is not a franchise but they are available to license. The difference is that in licensing, it’s cheaper than franchising, less strict and complicated, and the agreements can be quite simple. Though licensing is usually done for products and not services, a virtual food brand can be quite confusing since it can be both. For a better understanding, it’s best to contact Virtual Dining Concepts to be able to thoroughly discuss the licensing terms and agreements for MrBeast Burger.
At the moment, MrBeast Burger operates from several known kitchens in the United States such as Buca di Beppo Italian Restaurants, Bertucci’s Brick Oven Pizzeria Restaurants, Bravo! Italian Kitchen and Brio Italian Grille. All of these restaurants are owned by Robert Earl who also co-founded Virtual Dining Concepts along with his son Robbie Earl. You may also know Robert Earl as the person who founded Planet Hollywood.
To date, MrBeast Burger has gained over $100 million in revenue. And with their recent news of them opening their first ever brick and mortar restaurant, MrBeast Burger’s revenue is sure to surpass those numbers in the coming days.
How Much Does MrBeast Burger Make in Profit?
Since there are no financial records of how much MrBeast Burger makes in profit, it is difficult to know what the exact numbers are. However, it is reported that a single MrBeast Burger restaurant can earn profits of $500 a day.
Advantages of a MrBeast Burger Franchise
You might wonder if there are any advantages in opening a MrBeast Burger? There certainly are! Here are a few you can expect:
The MrBeast Brand
Yes, it has to be said that because MrBeast promotes it, MrBeast Burger is a hit. The man has millions of followers and fans that follow what he gets into and watches his videos. So if he promotes a new product at MrBeast Burger, millions will know about it and millions will probably see the message.
This has been proven when he launched MrBeast Burger. Just a couple of months after, they were able to sell over 1 million burgers. It’s crazy but that’s what you get when you partner with MrBeast who has a reputation of doing crazy videos and at the same time helping people out.
Save on Startup Costs
When you run a restaurant, you’re paying for rent, employees, furniture, equipment, utilities, and everything else that comes with running a food business. But with a virtual kitchen like MrBeast Burger, you can save money. Yes, you’re still paying for rent and employees. But they’re not as much as compared to running a full-time restaurant.
I think this can be a good opportunity for restaurant owners who are struggling with sales. By adding this virtual brand to the menu that’s powered by the promotional skills of MrBeast, you could increase sales and profits.
Licensing fees are also generally cheaper than franchising. So if you open a MrBeast Burger, you can expect the relationship to be less complex than moving into franchising.
You Might Like: What’s the Total Cost to Open a BurgerFi? (Financials Revealed)
Rise In Food Delivery
Food delivery continues to be on the rise. It is forecasted that over 185 million people will still be using food delivery services by 2025. So if you franchise a virtual brand like MrBeast Burger, not only are you saving costs from not having a physical restaurant but your customers are expected to continue ordering online from you for a long time.
If you’re an already existing ghost kitchen, adding MrBeast Burger can add to your revenue. There are many ghost kitchens that serve several virtual food brands. Or you can already be an existing physical restaurant and add MrBeast Burger as well. This way, you can handle two businesses at once. But with MrBeast Burger, the workload is lighter since you’ll only be focusing on cooking food.
Challenges of a MrBeast Burger Franchise
Even a popular chain like MrBeast Burger can pose some challenges. Here are a few to know of before you sign up with them.
Virtual food brands struggle with quality control and MrBeast Burger is no exception. There have been complaints of their burger being either too burnt or still raw. There were even some complaints regarding the fries being mediocre.
But not all MrBeast Burger orders are the same. Some have gotten good-tasting burgers. In the end, it really depends on the kitchen that’s making them.
MrBeast Burger is in all the rage and that’s mainly thanks to MrBeast himself and his online influence. But what happens if MrBeast’s reputation gets tarnished? There’s a possibility that the burger business may suffer greatly from it.
Another factor I’d be concerned about is whether or not this burger is just a fad. It’s one thing to generate a lot of early sales when the burger chain is new… it’s another challenge to create a long-standing food brand. Time will tell whether or not this virtual food brand has staying power.
Let’s be real: MrBeast Burgers are simple. Even the menu offers simple burger items along with chicken sandwiches and grilled cheese. There’s no vegan or vegetarian option, a lack of variety of sides, and only one dessert.
There’s still room for improvement and maybe they’ll add more stuff in the next few years. But for now, without MrBeast’s name, the chain looks to be just a regular burger joint.
Dine In Factor
The pandemic may have strengthened delivery services but now that restrictions are easing up, more people want to go out and experience dining in. It’s great to know that MrBeast Burger has a physical branch popping up soon to accommodate the crowd that enjoys dining out. But profitability results are yet to be seen at this moment.
Is the MrBeast Burger Right For You?
If you’re up for something new or you’re interested in getting your kitchen to join this massive virtual burger chain, then MrBeast Burger is the one for you. It is advisable to discuss all the terms with Virtual Dining Concepts and check the licensing agreement thoroughly to know what you’re getting into before signing up with them. You’ll also need to consider where you’ll operate the brand.
What is an alternative MrBeast Burger franchise?
If burgers are what you’re looking for, check out Smashburgers. They’re known for selling burgers made with 100% Certified Angus Beef that’s never frozen. They’ve been around since 2008 with over 220 locations at present.
To franchise Smashburgers, expect investments to be around $941,860 to $2,017,426 with a franchise fee of $40,000. Read our detailed franchise guide on Smashburgers here.
Virtual food brands and ghost kitchens are starting to get more hype and MrBeast Burger may be the one for you. It’s a hit with Gen Zs and Millenials even if the concept is unproven. I hope this guide was able to help you understand more about this burger chain.