In today’s electronic age, most people start the day with a cup of coffee and email. Emails are read, forwarded to friends, filed away, or deleted. For many, from the palm of their hands on a mobile phone. Yet, when it’s time to assume the role of “Sender,” even the most accomplished food truck owner can be left wondering, “What do my customers want to hear?” Today we discuss two food truck email ideas that are sure to be a hit with your food truck customers and followers.

Food Truck Email Ideas Your Customers Love to Receive

Special promotions, sales, & discounts

67% of US internet users say the motivation behind giving their email address to a company is to receive discounts and promotions. These types of offers are well-received for the same reason that coupon websites thrive in a down economy. People love to save money and feel as though they’re receiving the best deal possible.

Exclusive promotions and limited-time offers that are aimed toward your email subscribers will make them feel valued and keep them on the lookout for opportunities to save on, and consequently purchase, items from your business.

RELATED: Creating Bounce Back Promotions For Your Food Truck


When it comes to building your food truck customer relationships and having some flexibility in what and when you’d like to communicate, email newsletters are tough to beat.  Your customers will appreciate receiving information on your mobile business, new menu items, or special announcements.

Newsletters are also an excellent forum to show your customers appreciation. Feature them by sharing their testimonials, have a customer of the month, or present the winner of a contest or promotion you’ve run. If you aren’t on the receiving end of any newsletters yourself; seek some out and subscribe. Seeing what others are doing is a great opportunity to get ideas. Find inspiration that you can then use with your food truck business.

RELATED: Creating An Effective Food Truck Newsletter

The Bottom Line

To sum up the best reason to use these food truck email ideas: it’s easy, effective, and inexpensive. Email marketing allows food truck vendors to reach a large number of consumers very inexpensively. For vendors on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.

Do you have any additional food truck email tips? Share your thoughts in the comment section or social media. Facebook | Twitter