Food Truck Email Ideas Your Customers Love To Receive

Most people in today’s electronic age start out our day with a cup of coffee and our email inbox. Emails are read, forwarded to friends, filed away, or deleted; many times from the palm of our hands on a mobile phone. Yet, when it’s time to assume the role of “Sender,” even the most accomplished food truck owner can be left wondering, “What do my customers want to hear?” Today we’ll discuss two food truck email ideas that are sure to be a hit with your food truck customers and followers.

Food Truck Email Ideas Your Customers Love to Receive

Special promotions, sales, & discounts

67% of US internet users say the motivation behind giving their email address to a company is to receive discounts and promotions. These types of offers are well-received for the same reason that coupon websites thrive in a down economy. People love to save money and feel as though they’re receiving the best deal possible.

Exclusive promotions and limited-time offers that are aimed toward your email subscribers will make them feel valued and keep them on the lookout for opportunities to save on, and consequently purchase, items from your business.

RELATED: Creating Bounce Back Promotions For Your Food Truck


When it comes to building your food truck customer relationships and having some flexibility in what and when you’d like to communicate, email newsletters are tough to beat.  Your customers will appreciate receiving information on your mobile business, new menu items, or special announcements.

Newsletters are also an excellent forum to show your customers appreciation by featuring them by sharing their testimonials, having a customer of the month, or presenting the winner of a contest or promotion you’ve run. If you aren’t on the receiving end of any newsletters yourself – seek some out and subscribe. Seeing what others are doing is a great opportunity to get ideas and find inspiration that you can then use with your unique business.

RELATED: Creating An Effective Food Truck Newsletter

To sum up the best reason to use these food truck email ideas: It’s easy, effective, and inexpensive. Email marketing allows food truck vendors to reach a large number of consumers very inexpensively. For vendors on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.

2017-03-31T08:40:17+00:00 By |Features, Marketing|

About the Author:

Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.


  1. Andy Jul 15, 2016 at 7:04 am

    Wow. I don't know why, but I've never considered newsletters as a good channel. What software would you recommend? Is GetResponse good?

  2. Mobile Cuisine Jul 15, 2016 at 8:29 am

    Thanks Andy. GetResponsponse is a good platform. Here at Mobile Cuisine we use MailChimp and have been very happy with their service.

Leave A Comment