Is your food truck all set up for an Independence Day marketing campaign or are you still searching for ideas? The Fourth of July is just around the corner, and Americans are ready to spend big. 41 million Americans spend Independence Day outside their homes. Use this information to market your food truck to keep your service window line filled to capacity. Consumers expect menu specials, deals, freebies and fun content on social media, and it’s up to vendors to deliver.
Independence Day Marketing Campaign Ideas
Create Menu Specials
So what do Americans eat on the 4th of July? Use these statistics to help develop some menu specials for your Independence Day marketing campaign.
- 150 million of hot dogs are eaten on Independence Day in the US .
- 700 million pounds of chicken were purchased the week leading up to July 4th.
- 190 million pounds of red meat/ pork was purchased in the week leading up to July 4th.
Get Involved In A Parade
Many municipalities hold Independence Day parades, and entry is often free or available for a very low price. Make a creative, humorous or otherwise memorable float out of your truck to entertain parade-goers. Have your staff join the marketing effort by handing out menus, flyers, business cards, coupons and more. Another way to get involved is to park your truck near the parade route and open for service. This way you can feed the hungry parade attendees before and after the parade goes by.
Reward Your Customers With Freebies
Hand out free stuff from your food truck. Surprise your customers with a freebie or include something special with their order. Everything works, from candy to temporary tattoos and glasses as long as it is red, white and blue. Encourage your customers to wear red, white and blue to get a complimentary gift, or a special menu offer.
Tap Into Social Media
Create Custom Content
Every big holiday is an opportunity to do something different with your marketing. Independence Day is no different. It’s also your chance to be less serious and more fun. At the very least, create a custom image for all of your active social media channels to post on the Fourth of July.
Start A Photo Content
Ask your social media followers (Instagram, Facebook, Twitter or Pinterest) to share their 4th July memories in photos with a creative caption. Announce at least 3 winners so that people get encouraged to participate. Give the winners a free meal. Your success is when your fans will share your page with their friends asking for votes, this will multiple online your brand presence.
PLEASE NOTE: Don’t forget to prep your social media before heading off to your weekend events. Remember to schedule your social media posts in advance to keep it all in order while you are busy serving your customers.
The Bottom Line
There you have it, our list of ideas for your Independence Day marketing campaign. No matter how big or small your food truck business, these ideas should get your marketing juices flowing. Use these tips to do something special for your customers, while helping your bottom line.