The key to success in today’s growing mobile food industry, where customers are getting more choices daily, is effective marketing. We have put together a quick inventory checklist for your use. Does your food truck have or need these basic marketing elements? Run through this list of the marketing efforts below and use the “needs” as the beginning of a new marketing plan based on the basics.
Food Truck Marketing Efforts Inventory Checklist
Have | Need
___ | ___ New logo within the last 2-3 years
___ | ___ Current business ID (business card, letterhead, envelope, label, etc.)
___ | ___ Updated competitor analysis (pricing, products and promotions of competitors)
___ | ___ Update business cards as necessary (at least every year, add Twitter and Facebook)
___ | ___ Online listings and search rankings tracked and updated
___ | ___ Active social media participation
___ | ___ Soliciting and utilizing regular customer feedback
___ | ___ Action plan with timeline for next six months
___ | ___ Appropriate metrics to monitor and plan success
___ | ___ Updated press kit and regular news releases out with photos
___ | ___ YouTube videos posted to branded channel
___ | ___ Photo gallery on website or in print of all menu items and interior/exterior photos of truck
___ | ___ Branded clothing and promotional items (for giveaways and uniforms)
___ | ___ Email list
___ | ___ e-Newsletter to existing customers
If your food truck business has an informal or unwritten marketing plan, now is the time to make it official. If you already have a marketing plan, be sure to update it regularly.
The Bottom Line
If your food truck’s existing marketing efforts aren’t working, stop now and assess the situation more thoroughly. The food truck industry is growing every day and your mobile food empire can’t afford ideas that don’t work in hopes that someday they might.