Inventory Your Food Truck’s Marketing Efforts

The key to success in today’s growing mobile food industry, where customers are getting more choices daily, is effective marketing. We have put together a quick inventory checklist for your use. Does your food truck have or need these basic marketing elements? Run through this list of the marketing efforts below and use the “needs” as the beginning of a new marketing plan based on the basics.

Food Truck Marketing Efforts Inventory Checklist

Have | Need

___ | ___ New logo within the last 2-3 years

___ | ___  Current business ID (business card, letterhead, envelope, label, etc.)

___ | ___  Updated competitor analysis (pricing, products and promotions of competitors)

___ | ___  Update business cards as necessary (at least every year, add Twitter and Facebook)

___ | ___  Online listings and search rankings tracked and updated

___ | ___  Active social media participation

___ | ___  Soliciting and utilizing regular customer feedback

___ | ___  Action plan with timeline for next six months

___ | ___  Appropriate metrics to monitor and plan success

___ | ___  Updated press kit and regular news releases out with photos

___ | ___  YouTube videos posted to branded channel

___ | ___  Photo gallery on website or in print of all menu items and interior/exterior photos of truck

___ | ___  Branded clothing and promotional items (for giveaways and uniforms)

___ | ___  Email list

___ | ___  e-Newsletter to existing customers

If your food truck business has an informal or unwritten marketing plan, now is the time to make it official. If you already have a marketing plan, be sure to update it regularly.

RELATED: Use ROI To Determine Social Media Success

The Bottom Line

If your food truck’s existing marketing efforts aren’t working, stop now and assess the situation more thoroughly. The food truck industry is growing every day and your mobile food empire can’t afford ideas that don’t work in hopes that someday they might.

Did we leave something off our marketing efforts checklist? Share your thoughts below or on social media. Facebook | Twitter

2017-05-23T07:57:59+00:00 By |Marketing|

About the Author:

Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.

One Comment

  1. Philadelphia Flea Market News Mar 31, 2014 at 12:08 pm

    Nice site and very informative. It’s been a long time since I’ve been in the food business and I never had a food truck. A trend in Philadelphia that is really catching on is flea markets and craft fairs that feature one or even several of the coolest food trucks in the city. It seems like the quintessential win/win. The flea market benefits from the food truck’s social media following, which often can be quite substantial, and the food trucks get some exposure to a whole new customer base, i.e., the flea market crowd.

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