You have dreams for your food truck business, and you know you can reach them. Unfortunately, you are finding that your marketing skills are getting in your way. It can certainly seem overwhelming with so many different options available. The good news is, it doesn’t have to be that way. Anyone can understand food truck marketing and make it work for you. If you don’t feel like you understand how everything fits together in food truck marketing, it’s probably because you haven’t developed a marketing framework that you understand.
The objective of your food truck marketing should be to move people closer to making food purchases from your truck. And when do people make these choices? When they have awesome reasons to do it.
3 Step Marketing Framework To Grow Your Food Truck
Your food truck marketing should give prospective customers compelling reasons to buy from you. Today we’ll share a 3 step marketing framework that will help your marketing grow your business, and make your food truck dreams come true.
Create Your Value Proposition
This step includes most of the marketing fundamentals.
- Develop a profile of your target customer (the type of people you’re trying to attract to your food truck service window). This will allow you to figure out what ideas would make them want to buy from you.
- Analyze your competition, your menu and determine what is positive and unusual about you, and what benefits your business creates.
Ultimately, this inward look will point you to the ideas that are most likely to make people want to buy from your food truck.
This is your value proposition.
RELATED: Creating Your Food Truck Unique Value Proposition
Build A Marketing Strategy
This step in your marketing framework includes most marketing tactics. Consider anything that creates results, rather than improves existing results.
When you know what you need to communicate with your food truck marketing, you need a way to do it effectively. By the end of the first step you know your specific target customer, so understanding how to get your message in front of them shouldn’t be difficult.
Here’s the tricky part, what kind of a marketing strategy will grow your food truck the fastest?
Your food truck marketing strategy should be as simple as possible. If you make it complicated, getting results will be difficult.
For example, your marketing strategy could be:
- Write a blog to grow your email list.
- Provide useful content via email and promote your menu and services among the content.
That’s it. You’d still need to learn two things: how to grow your email list with blog posts and how to make sales with email marketing. But that’s manageable compared to learning how to guest blog, email marketing, Facebook, Twitter and 101 other marketing tactics.
RELATED: Building Your Food Truck Blog’s Content Marketing Strategy
Perfect Your Marketing
The last step in your marketing framework includes any activities that are focused on improving existing results. This could mean learning to write more effective articles for your website, if that was the tactic you used to grow your email list. Or learning to write better emails, if you chose email marketing as one of your tactics. Or you could do some local advertising to reach more people in addition to the ones you reach with your blog.
The point is: when you develop a clear marketing strategy, it’s easy to see if and how a specific marketing tactic is worth your time (in some cases money) it takes to learn and use.
And as long as your food truck marketing strategy is simple enough, figuring out which parts of it require the most attention is easy.
RELATED: Marketing Truths ALL Food Truck Owners Should Know
The Bottom Line
If the 3 step marketing framework made sense to you, it’s time to get started by listing the ideas you have of what would make people want to step up to your service window and make a purchase.
Do you already follow this type of marketing framework in your food truck business? How has it worked for you? If you use a different marketing framework…how does it differ? Share your thoughts on this topic in the comment section, our food truck forum or social media. Twitter | Facebook