For food truck owners, an effective marketing plan is crucial. Culinary entrepreneurs need to determine who’s going to buy their product and how to let those customers know that you have what they want.
Marketing your food truck takes time, money, and lots of preparation. One of the best ways to prepare yourself is to develop a solid marketing plan. A marketing plan is a comprehensive document or blueprint that outlines a food truck’s advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.
A strong marketing plan will ensure you’re not only sticking to your schedule, but that you’re spending your marketing funds wisely and appropriately. In today’s tip of the day, we provide you with a quick guide to setting up a marketing plan for your food truck business.
How To Create A Marketing Plan For Your Food Truck
- List your options. Brainstorm all the possible ways you can make customers aware of your food truck business and what your truck has to offer. Get ideas from customers, suppliers, other food truck owners, books, magazines, and Web sites (like this one).
- Think like a customer. Put yourself in the customer’s shoes. What does the customer want to see from your mobile food business?
- Scrutinize the competition. What makes competing food trucks or fast casual restaurant successful? What are their marketing strategies, and how can you improve on them? Where do your competitors fail to satisfy customers? (Make that part of your niche.)
- Analyze your options and rank them. Scratch options that don’t meet your customers’ needs or are not feasible at this time. Rank your choices and start writing your plan.
RELATED: 5 Essential Pieces Of A Food Truck Marketing Plan
Once you’ve written a marketing plan for a few years, you can come back and review a series of them. Year after year, and check the progress of your mobile food business. Of course, sometimes this can be hard to make time for, but this review can provide an unparalleled objective view of what you’ve been doing with your food truck business over a number of years.
The Bottom Line
At the end of the day, the time spent developing your marketing plan, is time well spent because it defines how you connect with your customers. And that’s an investment worth making.