One of the more grueling tasks in running a food truck is marketing and promotion. You are busy operating your truck and many vendors can’t afford to hire a marketing agency to do this work. We try to make things easier by providing articles you can use to spark the idea process. Timely promotions resonate well with consumers so feel free to use these October marketing tips for your food truck promotions.
October Marketing Tips For Food Truck Vendors
Here are five October marketing tips to target the things happening next month.
Food Holidays (Every day of the month)
Since our start, we’ve shared the various food holidays throughout the year. With October around the corner, take a look at our October Food Holiday calendar to get an idea which of your menu items you can highlight. It will also give creative chefs the chance to plan to create new menu items that incorporate fun ingredients to market on big food holidays.
RELATED: October Food Holidays
Take part in a Fall Event
Engage with your community by participating in a fall event like a harvest festival, Halloween zombie race, or business trick-or-treating! Use social media to get the word out to customers that you will be participating in the event and invite them to come along. Take pictures and share them on social media or in a blog post.
Dress up for Halloween
Employees and food truck owners can create a fun Halloween atmosphere by dressing up during the week of Halloween. Keep costumes fun and safe and remember to keep costumes culturally sensitive to avoid alienating your customers.
Halloween Costume Contest
Have a costume contest or a pumpkin carving contest for your customers. The winner gets a prize! Share the pictures on your website or social media and ask customers to vote on for the winners. Follow up after the contest to share pictures of the winning contestants.
Share a recipe
Show customers how to make their own Fall or Halloween inspired recipe. Post an article on your website with a video that contains menu ideas for a kid’s Halloween party is a great starting point.
The Bottom Line
There are plenty of ways to tailor your food truck marketing for October. Use these fresh content marketing ideas to promote your food truck this October! These promotional ideas should get your marketing gears going while allowing you to harness the momentum of each promotion. Make sure to check back each month as we’ll continue this for the remainder of the year.