St. Patrick’s Day is a great excuse to have a little fun with your food truck customers. Regardless of whether your truck has an Irish concept, you can create excitement and drive traffic to your service window by using some St. Patrick’s Day marketing ideas.
St. Patrick’s Day has great potential for increasing revenue for many days before and after the holiday. Food truck owners can do many things beyond offering Irish Coffee, increase revenue, attract new customers and get their regular customers excited. Here are a sample of St. Patrick’s Day promotions for your food truck.
St. Patrick’s Day Marketing Ideas For Food Trucks
Green Give Away
You don’t need to host a big St. Patrick’s Day party to celebrate the holiday Simply give a little treat to your customers that show up wearing green. It can be something off your menu or a small discount on their purchase. Just be sure to promote your fun food truck giveaway on your social media networks.
Ask St. Patty’s Day Trivia
There’s a lot of history and tradition surrounding St. Patrick’s Day. So send out some questions or challenges to your email list or social media followers. This will definitely encourage them to engage with your food truck. For the winners, consider them as part of your Green Give Away from our last tip.
Decorate The Truck
Food trucks can decorate in various styles, but simple cutouts and green decorations usually suffice for people who often celebrate at parades, dressing up and enjoying a few alcoholic beverages. St. Patrick’s Day decorations don’t need to be expensive for food trucks on a budget. Do something simple such as:
- Green frosting and toppings on baked goods.
- Leprechauns, shamrocks, gold and green balloons, pots of gold and rainbows to decorate the truck.
- Green leis, green glowing necklaces, leprechauns hats and shamrock beads for the staff.
- Green menus or menu inserts.
Special Irish Menu
Offer special Irish foods from your menu. Corned beef and cabbage are traditional St. Patty’s Day dishes. If you have the equipment in your truck, serve up some corned beef with cabbage, onions, celery and carrots. Provide Irish soda bread, or serve potato soup.
Partner With A Local Bar
When most people think of St. Patrick’s Day, they think of whiskey and green beer. Since food truck’s can’t serve alcohol, you can still participate in the festivity by partnering with a bar that does. As an added tip, try to partner with a bar that serves a different clientele for maximum exposure to new customers.
Other St. Patrick’s Day marketing ideas include digital signage, posters, press releases, your website and social media networks. Remember that many celebrants will be consulting their smartphones after parades, parties, and events to find the perfect food truck to fill their belly.
The Bottom Line
Food truck vendors can turn their competitors green with envy by taking advantage of these St. Patrick’s Day marketing ideas to excite their customers and welcome spring.